Sandra Appiah is the co-founder of media company Face2face Africa, and its CEO from 2016 to 2020. In 2019, she launched PanaGenius Inc. With Face2face Africa as its flagship brand, PanaGenius reaches over 2 million users each month via its online platforms and engages thousands more via events such as the Pan-African Weekend Conference in New York City and the national 30 Black Stars Conference & Awards.