After graduating, Eisert began working the photo desk at
The Louisville Times, which was the afternoon paper of the
Louisville Courier-Journal and Times. A year later,
U.S. President Gerald Ford appointed Eisert to the position of White House picture editor, At that time, Eisert's transition was part of the first efforts towards gender
parity in photojournalism that began in the 1960s and 1970s. Through her insider position at White House, Eisert advanced the area of photojournalism coverage of U.S. presidents.
Susan Ford (daughter of President Ford) attended the 1975 workshop. From 1975 to 2000, Eisert would go on to serve eighteen different years on the Missouri Photo Workshop faculty. In 1983, she described the Missouri Photo Workshop as being about "thinking": "thinking about photographs and how you do them is certainly relevant and in very short supply". The 1986 Smolan project worked towards coordinating more than 200 photographers from 33 nations as part of one of the first attempts to catch
the spirit of the United States in a single day on film. In 1988, Eisert designed the
cover photo for the
Monsters of Rock Tour 1988. That same year, Eisert received the
Atrium Award for Graphic Design while working at the
San Jose Mercury News. At the
San Jose Mercury News Eisert helped cover the
1989 Loma Prieta earthquake. The staff won the
Pulitzer Prize for General News Reporting next year, citing "detailed coverage of the October 17, 1989, Bay Area earthquake and its aftermath."
1990s on with her guest, Richard Clarkson, in the
White House Blue Room following a December 6, 1976
State Dinner for
Giulio Andreotti,
Prime Minister of Italy In 1990, Eisert was one of three judges who selected entries in a national exhibition of Women in Photojournalism that was taken on a national tour by the
National Press Photographers Association (NPPA), a professional society of still and video photojournalists. In 1991, Eisert received the 1990 Picture Editor of the Year award for Newspapers/Sports Picture Editing in the
Pictures of the Year competition. This award recognized Eisert's work,
Field of Dreamers, for the
San Jose Mercury News. She took second place in the 1992 Pictures of the Year's Magazine Feature Story Picture Editing category for her contribution to a story in
West Magazine. After her string of Pictures of the Year awards, the National Press Photographers Association awarded Eisert the
Joseph Costa Award at the NPPAs annual convention in June 1993. In early February 1994, Eisert left her position at the
San Jose Mercury News to become the director of photography at the
San Francisco Examiner newspaper. The team's Overall Excellence in Editing award was determined from more than 25,000 pages and photographs from more than 1,500 editors and photographers based on each team or individual's submitted overall body of work. That same year, Eisert photo-edited
Material World: A Global Family Portrait, In 1998, Eisert worked as senior graphics editor for
Microsoft, where she designed the first
MSNBC.com website. As of 2012, Eisert provides
strategic planning for
startups through Videre, her own company based in
Redmond, Washington. ==Selected publications==