Soriano has held a number of positions in companies in a variety of industries, such as consumer products, telecommunications and entertainment, and has held senior positions at The Mac Group,
Reckitt Benckiser, and Cluster Consulting, a management consulting firm he co-founded in 1993. Between 2003 and 2008, Soriano was Economy Vice President of
Barcelona, having been elected with the
Joan Laporta’s
ticket to the club's
Board of Directors. He also acted as interim CEO. Barcelona's revenues, during Soriano's tenure, increased from €123 million to €308m, while a €73m loss was turned into an €88m profit. On 6 July 2008, Soriano and seven other board members resigned after a vote of non-confidence against the board, amidst growing disagreement with Laporta’s "leadership style." In April 2009, Soriano was elected Chairman of the
Catalonia-based airline
Spanair, rescued by the
Catalan government from SAS with the objective of creating a hub in the Barcelona airport. Revenue improved and the company started cutting costs, but, on 27 January 2012, after a deal with
Qatar Airways fell through, the airline ceased operations. On 1 September 2012, Soriano was appointed
Manchester City CEO. In the first year and months of his tenure, Manchester City cut its losses in half. Soriano was instrumental in replacing manager
Roberto Mancini with
Manuel Pellegrini in 2013, tasking him with winning “five trophies in five years”. Mancini hit back at Soriano after his replacement, saying: "Soriano? For him I was too big within the club. A manager in full control, loved by the fans still today. He judged a person and a context without knowing anything about the people he should have dealt with. I never thought of him as an interesting person from a football perspective. We never spoke the same language. And I'm not talking about Italian, Spanish or English." In the same period,
City Football Group bought an MLS franchise in New York to create
New York City and an existing football club in Australia (
Melbourne Heart), initiating the club's expansion strategy. In 2023, as CEO of Manchester City still, he was voted onto the board of the
European Club Association (ECA). ==Controversies==