Gordon started out in his family's distilling company after his graduate studies in 1954 and was initially allocated managing sales for the Africa market. Prior to his efforts, virtually all of Scotland's exports were blended whisky. As of 2019,
Glenfiddich was the largest selling single malt scotch whisky by volume, while both
Glenfiddich and
Balvenie were amongst the top 10 single malt whiskies in the global market by sales. He was awarded the College of Piping Award for his services to piping. and had set up a fellowship in
Scottish history at the
University of St Andrews. He was also the vice-chairman of the
Scottish Seabird Centre, a conservation centre and had committed himself to supporting charities working with protecting endangered birds after his retirement. He had also made periodic bird-watching trips to Ethiopia,
Faroe Islands, India, and Peru, after his retirement in 1996. == Personal life ==