The Sanex brand was introduced by
Sara Lee Corporation in 1984 with the launch of Sanex Shower Gel, a pioneer non-soap body cleanser. It was first introduced in Spain and subsequently expanded into other European markets, becoming the company's best-selling household and body care brand.
Unilever acquired Sanex in 2009 as part of its purchase of the personal care division of
Sara Lee Corporation.
The European Commission required the brand's divestment on
anti-trust grounds, and in 2011 it was sold to
Colgate-Palmolive for £580 million (approximately $940 million in US dollars). Its sales in 2010 were €187 million ($265 million). == Products ==