January 25, 2006: Jeramy Gordon founds NODROG Publications and hires first employee Charles Swegles.
February 1, 2006: NODROG Publications moves into its newly rented offices at 1806 Cliff Drive, Santa Barbara, California.
March 17, 2006: NODROG Publications hires
Chris Meagher as a city hall reporter. Meagher left a year later to work for the competing
Santa Barbara Independent.
March 23, 2006: NODROG Publications launches the Santa Barbara Daily Sound, a free, daily newspaper with an initial press run of 3,000 papers. That same day it was discovered that a representative of the Santa Barbara News-Press had registered all the logical domain names the Daily Sound would want for its online presence. The Daily Sound settled on www.santabarbarafree.com and later purchased www.TheDailySound.com from a San Francisco businessman.
July 2, 2006: Daily Sound publishers receive a letter from the attorney representing
Wendy McCaw's Santa Barbara News-Press claiming the look and feel of the Daily Sound was too similar to that of the News-Press, hence violating the 150-year-old publications
trade dress.
July 10, 2006: Daily Sound increases distribution to 5,000 papers per day.
October 1, 2006: Daily Sound hires its second staff reporter Colby Frazier who was previously with the Santa Barbara News-Press.
November 1, 2006: Daily Sound changes its banner and mast head logos in order to appease a "trade-dress" concern brought forth by the Santa Barbara News-Press citing the Daily Sound's look and feel, saying the free tabloid was too similar to the 150-year-old broadsheet daily.
January 1, 2007: To meet high demand the Daily Sound increases its circulation to 7,000 papers per day.
January 5, 2007: Daily Sound hires veteran newspaper advertising sales executive John Leonard as the paper's new general manager. Leonard, with more than 30 year's experience in newspaper advertising, was formally the Sales Manager at the Santa Barbara News-Press.
February 1, 2007: The Santa Barbara Daily Sound outgrows its office at 1806 Cliff Drive and moves to a new location at 126 Powers Avenue in Santa Barbara.
September 8, 2007: The Daily Sound launches its Saturday edition making the free daily a six-day-a-week publication.
September 21, 2007: The Daily Sound opens a downtown office at 411 E. Canon Perdido, Ste 2.
January 10, 2008: Daily Sound co-Publisher Charles Swegles, the paper's first employee, leaves to pursue other interests.
April 29, 2008: Daily Sound launches a paid home delivery service available to every household in Southern Santa Barbara County, increases circulation to 10,000 papers per day.
October 1, 2008: Daily Sound is honored with two second place awards and one honorable mention from the
California Newspaper Publishers Association.
July 3, 2012: Daily Sound ends publication. ==Honors==