The series was launched on NBC with high promotion on July 30, 1984, while the
1984 Summer Olympics was airing on rival network
ABC. However, creators and executive producers
Bridget and Jerome Dobson tightened the show's cast among a handful of popular characters and proceeded to kill off or write out weaker links and supporting characters via a natural disaster and the "
Carnation Killer" serial killer storyline. When the Lockridges staged a comeback in the early 1990s, the much younger Broadway and movie veteran
Janis Paige assumed the part of Minx. The soap showed promise with an early Alexis Carrington-style villainess, Augusta Lockridge (
Louise Sorel), but even though critics praised her performance, her storyline was suddenly dropped and Sorel left the show. She would return later on a recurring basis and signed a contract when the Lockridges were written back in as regular characters. When a major
earthquake hit Santa Barbara, core character
Danny Andrade slept through the whole thing.
Minx Lockridge was unfazed, saying that the 1984 Santa Barbara earthquake was nothing like the one in
1925. She was later locked in an empty
sarcophagus. Luckily, her grandchildren were around to let her out and she escaped with merely a bruised ego. (
Marcy Walker) and
Cruz Castillo (
A Martinez) Under new executive producer Jill Farren Phelps' tenure, most of the show revolved around
Eden Capwell and Cruz Castillo. By concentrating on such popular characters as Cruz and Eden,
C.C. Capwell and his wife
Sophia, Mason Capwell and Julia Wainwright Capwell, Gina Blake, and Augusta and Lionel Lockridge, the program achieved critical acclaim as well as slowly but surely rising ratings. For example, in the July 14, 1986, episode, former
nun Mary Duvall McCormick (
Harley Jane Kozak) was killed by a giant neon letter "C" (for "Capwell") atop the Capwell Hotel toppling on her while she was standing on the hotel roof during an argument (this was later referenced in the
American Dad! episode "
Homeland Insecurity"). Despite an irate letter-writing campaign by the show's fans (and an offer from the soap to come back), Kozak was reported as saying that she had "no desire to return to SB", or in fact, any other daytime soap. Another example from 1989 involved Greg Hughes (
Paul Johansson) having a dream while unconscious about Mason and Julia being aliens and being taken to "The Capwell Zone". Also in 1988, Julia backs out of her wedding to Mason while at the altar giving their wedding vows, revealing to Father Michael she is in love with him and they make love. In October 1987, the Dobsons were locked out of
NBC studios after repeated attempts to fire the head writer,
Anne Howard Bailey. Bridget Dobson said, "It was impossible for Anne Howard Bailey to get inside my head, and I could not get in her head. She has a darker view of life than I do; I think she thinks of me as Pollyanna, and I think of her as Darth Vader." The Dobsons sued, and were eventually allowed to return to the program in 1991, but ratings never recovered, even as the show won three Daytime Emmys in a row for Outstanding Drama Series. ==Cast and characters==