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Sasha (DJ)

Alexander Paul Coe, known professionally as Sasha, is a Welsh DJ and record producer. He is best known for his live events and electronic music as a solo artist, as well as his collaborations with British DJ John Digweed as Sasha & John Digweed. He was voted as World No.⁠ ⁠1 DJ in 2000 in a poll conducted by DJ Magazine. He is a four-time International Dance Music Awards winner, four-time DJ Awards winner and Grammy Award nominee.

Early years
Sasha was born in Bangor, Wales, on 4 September 1969. His early musical taste was primarily Top 40 pop music like The The and The Police. After what he described as an "idyllic childhood", Sasha passed the entrance exam for Epsom College at age 17. Sasha became aware of electronic dance music in 1988 at The Haçienda, a Manchester dance venue. Drawn to the rough sound of acid house music and the rebellious attitude he associated with it, he visited Manchester weekly and soon moved to nearby Disley. Sasha purchased records and began to teach himself how to mix. A local DJ at a club Sasha frequented announced that he was looking for other DJs to travel with him on a regional tour; Sasha volunteered and made his first live appearance in nearby Stockport. He recalled of his debut, "I'd never even touched a Technics: I thought the pitch control was the volume, I didn't even know where to plug my headphones in! I'm sure I was absolutely horrendous." Upon signing a recording contract, he also set up an entire recording studio at the same time, which led to a "painful learning curve" at the outset. == Career ==
Career
Digweed era performing at Twilo In early 1993, Sasha partnered with fellow Renaissance DJ John Digweed. After touring together for two years, the duo became "true superstars" He continued to advance his own production work by pairing with vocalist Maria Nayler to produce the single "Be as One", which reached No. 17 on the UK singles chart. In 1997, Ministry of Sound released Northern Exposure 2, Sasha and Digweed's next double-CD entry in their Northern Exposure series. To support the album, the duo toured internationally, and in the process helped to define the sound of trance music in the late 1990s. In 1998, the two released separate mix albums on the Boxed label, as part of the Global Underground series: Digweed's Global Underground 006: Sydney, and Sasha's Global Underground 009: San Francisco, which drew from his experience touring on the West Coast of the United States. Both DJs formed their own record labels that year: Sasha created Excession Records and Digweed started Bedrock Records. Excession released fewer than ten records, the last in 1998; the experience, however, led Sasha to found the management agency Excession: The Agency LTD. Excession remains a booking agency for many DJs, including Hybrid, Nick Warren, and Steve Lawler. Sasha reached a more mainstream audience with his remixes of Madonna's "Ray of Light" and GusGus's "Purple" for those artists' single releases. His success in pop music led him to score the music for the PlayStation video game Wipeout 3. In 1999, Sasha and Digweed reunited in the studio to record their third edition in the Northern Exposure series, Northern Exposure: Expeditions. the title track of which many clubbers still view as "one of the greatest trance tracks of all time". He used the title track as a centerpiece for Global Underground 013: Ibiza, his second Global Underground release. Sasha continued his collaborations with BT on the track "Ride", which was released as a single on Yoshitoshi Records and on BT's Movement in Still Life. Soon after, he worked with Underworld's Darren Emerson on the single "Scorchio", Sasha's first charting single in four years. In between touring and producing original material, Sasha and Digweed released the mix album Communicate in 2000, prompting them to temporarily leave their Twilo residency for a promotional tour of the United States. Communicate had mixed reviews: Spin stated that despite a "few stellar moments, [Communicate] is ultimately a let-down". LAUNCHcast, too, described Communicate as "boring and lackluster...stalled in a monochrome world of dead beats". During the late 1990s, the increased popularity and visibility of "superstar DJs" led to the creation of superclubs such as Liverpool's Cream and Sheffield's Gatecrasher. By 2003, however, electronic dance music clubs languished. The Guardian's pop critic, Alexis Petridis, attributed the "terminal decline" of dance music to its over-commercialisation by big-name DJs, such as Sasha, and to their demands for increased fees for performances. Though dance music had been declared "dead" by many in the dance industry, Sasha continued to tour—despite the closing of many superclubs, including his resident club Twilo in May 2001. After the closing of Twilo, Sasha and Digweed embarked on their ambitious Delta Heavy Tour of the United States in 2002. Featuring veteran tour producer Kevin Lyman and opening act Jimmy Van M, the tour covered 31 cities and played to 85,000 people. The appearances, complete with laser shows and video production, were more akin to rock concerts than to typical DJ events. A DVD of performance highlights, interviews, and behind-the-scenes footage was released as Sasha & John Digweed present Delta Heavy by System Recordings. Junkie XL, along with Charlie May, also assisted Sasha on his second album of original material, Airdrawndagger. Airdrawndagger took several years to produce due to Sasha's desire for the album to be "as near to perfection as possible." That March, Sasha suffered a perforated eardrum in a traffic accident, further delaying the album's production. Though the accident temporarily impaired his hearing, he drew inspiration for the album from his ordeal. Airdrawndagger was finally released, in August 2002, to much fanfare. However, the album was "received with a lot of head scratching", according to Sasha, which he attributed to its unexpected mix of genres. The album did not feature the heavier "club sound" of Sasha's previous mix albums, bearing a closer resemblance to ambient music. Airdrawndagger generally received favorable reviews, though critics noted that it was not as consistent and well produced as his DJ mixes. Sasha himself described it as "a selfish, slightly self-indulgent record", though he maintains that he is "happy with it to this day". Some critics, however, called it "sleepy"; E!Online described it as being "more in league with Yanni than Moby". To encourage listeners' interest, Sasha held an amateur remix contest for the album's single, "Wavy Gravy". Due to the contest's success, Sasha released all the tracks from Airdrawndagger on his website, so that fans could download and create their own versions. After the release of Airdrawndagger, Sasha took the young DJ James Zabiela "under his wing". He introduced Zabiela to the CDJ1000 turntable, and signed Zabiela to the Excession talent agency. The two toured the United States together, which extended Sasha's influence to already-popular American DJs such as Kimball Collins. and decided to apply his production and DJing skills to a mix compilation that resembled a "real" album—that is, one featuring original material. He accomplished this by sequencing the album using Ableton Live and Logic Pro. Sasha is pleased with the album, and plans to make a series of Fundacion albums. The next year, Sasha released 10,000 copies of a June 2006 DJ set for sale using Instant Live, making him the first DJ to use Instant Live's licensing and publishing services. In August 2007, Sasha announced the formation of his record label, Emfire, which will be the exclusive outlet for his new material in both vinyl and digital formats. Its first release was "COMA", a collaborative track by a group of the same name, which features Sasha, Barry Jamieson, Charlie May, and Duncan Forbes. Sasha's Invol2ver was released in September 2008, and Invol<3r was released in March 2013. Reuniting with Digweed Though frequent performing kept them apart for several years, Sasha and Digweed announced that they would reunite for a few Australian performances. In November 2006, the duo performed at several venues, including Sydney, Brisbane, and Melbourne as well as numerous tour dates throughout 2007. In 2008, Sasha and Digweed kicked off an American tour with a performance at the Winter Music Conference. The duo played at mainly larger venues on the weekends and smaller (750–1000 people) shows on weekdays. While fans may regard Sasha to be a DJ "hero", he is uneasy with fame; Sasha considers himself "shy at heart" and is typically uncomfortable discussing his personal life. The movie "New Emissions of Light & Sound" won the Best Original Score at the X-Dance Film Festival. The score was made up of new and previously unreleased tracks. Sasha and Digweed have re-united again in recent years. The iconic duo Sasha & John Digweed performed a Back to Back set at the Ministry of Sound in London on 24 March 2016. Shortly thereafter, the duo announced a list of tour dates for September 2016 to re-launch themselves in a series of gigs and performing Back to Back. == Musical genres ==
Musical genres
, playing electro house. Influenced by the early sound of The Haçienda, Sasha began his career playing records of the rough, danceable genre of acid house. By the early 1990s, he had moved towards a more dark European house music style, though by the time of his Shelley's residency he had begun to experiment more with American house. His tastes further developed as he moved to Renaissance, and he began to incorporate the pop-based sounds of Moby, Spooky, and Leftfield. Sasha's second Digweed collaboration, 1997's Northern Exposure, was described as "epic house", At the time, Sasha's music rotation included records by artists such as Space Manoeuvres, BT, and Breeder, and Sander Kleinenberg's single "My Lexicon". With the 2000 album Communicate, the duo's work moved towards a deeper and darker house music sound. The album featured tracks by Morel, Mainline, and Jimmy Van M. The focus shifted from the melodic themes of previous releases in favour of a stronger emphasis on the bassline. though he has stated that he prefers not to associate himself with a specific genre of music. == Techniques and technology ==
Techniques and technology
at a 15 July 2006 performance at Panama, an Amsterdam nightclub. Sasha attributes his success to his technical skill and ability to "connect with his dancers". Because of this, his albums never turn out quite as he expects. For more recent albums such as Fundacion NYC, Sasha used Ableton Live for sequencing, partially because of Pro Tools' higher price. During DJ sets, clubbers often believe Sasha is playing new, unheard remixes; in fact, he is often playing modifications of tracks created in Ableton. but has since shifted to a setup that includes an iMac G5 and Ableton Live. ==Awards and nominations==
Awards and nominations
In 2005, the Grammy committee debated whether his mix compilation album, Involver, was eligible for nomination as Best Electronic/Dance Album. The Recording Academy decided that the album was eligible, but Involver did not receive a nomination. Sasha did receive a Grammy nomination for his remix of Felix da Housecat's "Watching Cars Go By", which was featured on Involver. == Discography ==
Discography
Select discographyThe Qat Collection (1994) • Essential Mix (1995) • Global Underground 009: San Francisco (1998) • Global Underground 013: Ibiza (1999) • Xpander (1999) • Airdrawndagger (2002) • Involver (2004) • Fundacion NYC (2005) • Invol2ver (2008) • Involv3r (2013) • Scene Delete (2016) • Luzoscura (2021) ==Notes==
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