Foundation Sarah-Jane Clarke (
Sass) and
Heidi Middleton (
Bide) first met in 1992, whilst in high school in
Brisbane, Queensland. They followed different paths; Clarke studying to be an accountant, while Middleton studied at the
Queensland College of Art and
Griffith University, prior to becoming an art director. In October 2013, Myer purchased the remaining 35% of the business for $30 million. Clarke and Middleton retained their executive and advisory board roles until June 2014, when they left the brand altogether. In January 2026, Myer announced it would close all three Sass & Bide boutiques and all 14 concessions that month. It will be followed by the closure of the Sass & Bide website at the end of February. Myer plans to revitalise the brand and relaunch it later in 2026. ==Wealth==