MarketSass & Bide
Company Profile

Sass & Bide

Sass & Bide is an Australian women's fashion label. It was established in 1999 by Sarah-Jane Clarke and Heidi Middleton. In 2003, half of the company was sold to Daniel Besen and David Briskin. Myer acquired a majority stake in the label in 2011 before purchasing the label in its entirety in 2013. Clarke and Middleton left the business in 2014.

History
Foundation Sarah-Jane Clarke (Sass) and Heidi Middleton (Bide) first met in 1992, whilst in high school in Brisbane, Queensland. They followed different paths; Clarke studying to be an accountant, while Middleton studied at the Queensland College of Art and Griffith University, prior to becoming an art director. In October 2013, Myer purchased the remaining 35% of the business for $30 million. Clarke and Middleton retained their executive and advisory board roles until June 2014, when they left the brand altogether. In January 2026, Myer announced it would close all three Sass & Bide boutiques and all 14 concessions that month. It will be followed by the closure of the Sass & Bide website at the end of February. Myer plans to revitalise the brand and relaunch it later in 2026. ==Wealth==
Wealth
First appearing on the BRW Young Rich List in 2006 with a combined wealth assessed at 30 million, Clarke and Middleton have appeared on every subsequent Young Rich List up to 2009 when their combined wealth was estimated as A$36 million. They did not appear on the list in 2010, yet returned in 2011 with an estimated combined net wealth of A$26 million. ==References==
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