At over long, Sauble Beach is said to be the second longest freshwater beach in Canada after
Wasaga Beach. A phenomenon of sandbar deposits building out along the Lake Huron shoreline keeps the water at Sauble very shallow and warm. This is one of the very few beaches in Ontario where cars were, until recently, allowed to drive and park on the sand near the water, at least on the side (left of the entrance) that is part of the Saugeen First Nation native lands. In 2019, however, the First Nation also banned beach parking. Recreational activities include
swimming,
windsurfing,
water-skiing,
fishing,
golfing,
lawn bowling,
tennis, street dances,
beach volleyball,
snowmobiling,
cross-country skiing and
birding. The town hosts an annual Winterfest. In summer, there are weekly Family Movie Nights, an annual
sandcastle building contest, Cruise Nights on Tuesdays, a Sauble Beach Guitar Festival and an 8 km Walk/Run. The Festival of the Classical Guitar has been held since 2007. The Canadian National (Beach) Volleyball Championships have been held there, and the local
Sauble Speedway (with a Hepworth, Ontario address) was on the
CASCAR professional racing circuit. The Speedway was purchased by new owners in 2017 and they obtained
NASCAR sanctioning in 2018. A 2023 publication stated that Sauble Beach receives approximately 400,000 tourists annually. Sauble Beach is the permanent year-round home to approximately 2,000 people. The cottage owners add thousands of seasonal community members, some who stay through the spring to fall time period and others who retreat to Sauble on weekends. In summer, the visitor count increases to over 30,000 on hot weekends and up to 60,000 on a long weekend.
Land ownership Cottage owners are split between those who own a property outright and those with cottages on Native lands. A lease relationship exists between the Saugeen First Nation, who also refer to themselves as the "
Chippewas of Saugeen", and those who had built seasonal homes on the Native land in the lakeside area between urban
Southampton, Ontario and Sauble Beach. There are approximately 1,200 such cottages. Each cottager on Native land pays an annual fee to the First Nation. A lease contract between the cottagers and two Saugeen First Nation Reserves,
Chief's Point 28 and
Saugeen 29, expired on 30 April 2021. In the mid-2010s, the Saugeen First Nation successfully reclaimed the land that "runs south from the Sauble Beach sign toward Southampton, 18 kilometres away". The beach area to the south of Main St. in the community is referred to by the band as Sauble Park or South Sauble Beach Park. In addition to the south Sauble Beach area, the Saugeen First Nation claims the rights to another stretch of the public beach, approximately 2 km long, west of Lakeshore Boulevard extending to a point between 1st St. South and 6th St. North. This claim has been in litigation since 1990 when the federal government started an action on behalf of the Saugeen First Nation, stating that the area is part of the Saugeen 29 Reserve. The band also filed its own claim in 1995. On 4 April 2023, the Ontario Superior Court of Justice ruled that the waterfront area between 1st and 6th is part of the Saugeen reserve, owned by the Saugeen First Nation. The court also ruled that the Government of Canada had abrogated the 1854 Treaty by allowing the beach waterfront to be taken away from the Saugeen. The Town of South Bruce Peninsula council subsequently voted unanimously to appeal the court decision. In December 2024, the Ontario Court of Appeal upheld the decision ruling that roughly 2.2 kilometres of shoreline land be returned to the First Nation. The town filed an appeal with the
Supreme Court of Canada, which was dismissed in August 2025. On July 1, 2025, the Saugeen First Nation changed the "Sauble Beach" sign to read "Saugeen Beach". ==Business and community services==