Grupo Silvio Santos received the grant for VHF channel 3 in Nova Friburgo on January 26, 1979, after a decree signed by President Ernesto Geisel. At the time, the group only controlled
channel 11 in Rio de Janeiro, which had been on air since 1976. TVS Nova Friburgo was opened on June 5, 1982, one year after the creation of SBT, which became its fifth owned-and-operated station, after the three it gained by default in 1981 (São Paulo, Porto Alegre, Belém) and the existing station in Rio. Its inauguration took place with a cocktail held for 200 guests at the Nova Friburgo Country Clube headquarters, which was attended by the regional director of SBT, Moysés Weltman, and the mayor of Nova Friburgo, Alencar Pires Barroso. It maintained the acronym "TVS" until 1990, when it was renamed SBT Nova Friburgo, and in 2014, it changed its current name. On November 14, 2016, the station began producing its programming from the SBT Rio studios in the state capital. maintaining its news department in Nova Friburgo until January 2017, when the entire sector's staff was fired. Since then, only the station's operational sector continues to operate in Nova Friburgo, but controlled remotely by SBT Rio. On October 15, 2025, after the official announcement of the debut of
SBT News for December 15, it was announced that SBT Interior RJ would become the generator of the new network, ceasing to be a subsidiary of SBT after 43 years. ==Technical information==