There were a number of protests when developers and city government made steps to demolish the building to make room for a housing development. Students organized a public campaign via
social media and local activism, which brought it to the attention of the News media. The first protest garnered the attention of around 20 Journalists as well as a large number of police officers fearing an
illegal gathering.
Bayernultras of
FC Bayern also took action to save and preserve Schwabinger 7 by holding up signs at the game against
Vfb Stuttgart in the
Allianz Arena. During the game a banner reading "Lieber in der dunkelsten Kneipe der Welt, als am hellsten Arbeitsplatz! Schwabinger 7 muss bleiben" ("Better to be in the darkest pub in the world, than at the brightest workplace! Schwabinger 7 must stay!") was displayed by the "schickeria". Comedian
Michael Mittermeier remarked that "Our children will find nail salons in place where today we have our pubs" showing dismay toward the destruction of the pub by people who feel the need to replace it with newer, cleaner establishments. After the Mayor of Munich said he did not want to preserve the venue in its present state, the
SPD representatives in the
Landtag of Bavaria,
Hans-Ulrih Pfaffmann and
Franz Maget, as well as the
CSU, == After demolition ==