Strikeforce Coker founded Strikeforce in 1985 as a kickboxing organization. The promotion held its first MMA event,
Strikeforce: Shamrock vs. Gracie, on March 10, 2006, at the HP Pavilion in
San Jose, California. Over the next five years, Coker built the brand into the number two mixed martial arts promotion in the United States, partnering with both
Showtime and
CBS to televise their events. Strikeforce co-promoted some events with
Elite Xtreme Combat, or EliteXC. In March 2011, Strikeforce was purchased by
Zuffa, LLC. Coker was retained by the company for a contractual period of three years, ending in April 2014.
Bellator MMA On June 18, 2014, Coker was announced as the new President of
Bellator MMA, replacing founder and CEO
Bjorn Rebney. Coker was brought in to make it a less tournament-focused promotion. After the selling of promotion in 2024, Coker did not transition with the ownership and resigned as CEO.
Fight Night at the Tech In March 2024, four months after Bellator MMA was sold to
PFL, Coker announced that he and
Gilbert Melendez will debut a new MMA event called Fight Night at the Tech, on May 18, 2024. ==Awards==