Depending upon the objective of a scraper, the methods in which websites are targeted differ. For example, sites with large amounts of content such as airlines, consumer electronics, department stores, etc. might be routinely targeted by their competition just to stay abreast of pricing information. Another type of scraper will pull snippets and text from websites that rank high for keywords they have targeted. This way they hope to rank highly in the
search engine results pages (SERPs), piggybacking on the original page's
page rank.
RSS feeds are vulnerable to scrapers. Other scraper sites consist of advertisements and paragraphs of words randomly selected from a dictionary. Often a visitor will click on a
pay-per-click advertisement on such site because it is the only comprehensible text on the page. Operators of these scraper sites gain financially from these clicks. Advertising networks claim to be constantly working to remove these sites from their programs, although these networks benefit directly from the clicks generated at this kind of site. From the advertisers' point of view, the networks don't seem to be making enough effort to stop this problem. Scrapers tend to be associated with
link farms and are sometimes perceived as the same thing, when multiple scrapers link to the same target site. A frequent target victim site might be accused of link-farm participation, due to the artificial pattern of incoming links to a victim website, linked from multiple scraper sites.
Domain hijacking Some programmers who create scraper sites may purchase a recently expired
domain name to reuse its SEO power in Google. Whole businesses focus on understanding all expired domains and utilising them for their historical ranking ability exist. Doing so will allow SEOs to utilize the already-established
backlinks to the domain name. Some spammers may try to match the topic of the expired site or copy the existing content from the
Internet Archive to maintain the authenticity of the site so that the backlinks don't drop. For example, an expired website about a photographer may be re-registered to create a site about photography tips or use the domain name in their
private blog network to power their own photography site. Services at some expired domain name registration agents provide both the facility to find these expired domains and to gather the HTML that the domain name used to have on its web site. ==See also==