The game was originally designed and marketed by Henry Makow in Canada in 1984, who licensed the game to Maruca Industries–Carl Eisenberg. The game took off in the United States due to a marketing program by Schwartz Public Relations Associates, representing Maruca, that resulted in the game being played twice on
The Tonight Show Starring Johnny Carson, and featured in
The Wall Street Journal along with other publications and newspapers. Carl Eisenberg negotiated a deal with Steven Hassenfeld of Hasbro, through licensing agent Douglas Polumbaum, to sell the US rights to Hasbro, which resulted in Hasbro also licensing other rights directly from Henry Makow in 1986. Maruca initially sold 500,000 copies and, being a small company, could not produce the product fast enough.
Hasbro was so excited by the potential of the game that they gave Maruca the ultimatum of licensing to them, or being knocked off and advertised out of business. Maruca licensed the game for a sum of $1,500,000, and Makow was paid $1,000,000 plus a royalty. The game sold to Hasbro, who marketed the game (partly through
Parker Brothers) for several years. The game has since sold over seven million copies worldwide and has been translated into five languages. Hasbro later returned the rights to Henry Makow of High Game Enterprises. Due to the cultural aspect of the moral dilemma questions, Scruples was updated every five years, until the Millennium edition, which is the latest version. It contains 150 questions from four previous versions and 100 new questions. ==Other versions==