Selvaag gained his reputation as an innovator in the austere post-war years, when he wrote an open letter (with drawings) to the Norwegian parliament (with copies to twelve leading newspapers) severely criticizing residential regulations and codes for their inefficiency, and claiming that three times as many residences could be built with the same amount of materials and effort. Challenged to prove his point, he built a test home in the
Ekeberg section of Oslo, the so-called
Ekeberg House (
Ekeberghuset) and first exhibited it on September 3, 1948. The Ekeberg House was met with skepticism, many thinking it was not durable. Skeptics also thought that the savings in time and material were only possible for a single house, but could not be replicated for larger projects. social policy that emphasized public works projects, and the architectural establishment. His approach and outspokenness made him one of the most controversial figures in post-war Norway. Although non-partisan in his outlook, he commented on a wide range of political issues, including taxation, transportation, and telecommunications. He was asked to serve as minister of industry in the short-lived
John Lyng cabinet, but turned the invitation down, citing his wish to remain independent.
Brynjulf Bull, the former mayor of Oslo, commented in 1975 that his greatest regret was that the
Labour Party had treated Selvaag shabbily. ==Legacy==