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Semantic prosody

Semantic prosody, also discourse prosody, describes the way in which certain seemingly neutral words can be perceived with positive or negative associations through frequent occurrences with particular collocations. Coined in analogy to linguistic prosody, popularised by Bill Louw.

Effects
If a word with a strong negative semantic prosody (e.g. onslaught) co-occurs with a positive word (e.g. hospitality) instead of an expected negative word (e.g. an onslaught of hospitality), a range of effects are possible as a result of such a collocational clash: • irony, • expression of a subtle hidden meaning, often negative evaluation, • poetic or humorous use. == Debates ==
Debates
There are debates about whether the regular co-occurrence of a particular word with positive/negative words results in that word acquiring a positive or negative connotation. Clear counter-examples include words with positive connotations that regularly co-occur with negative words, for example ease, soothe, tackle. However, the narrow definition is much more widely used in corpus linguistics. ==See also==
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