Lifeboat Sennen Cove Lifeboat Station is a
Royal National Lifeboat Institution base founded in 1853. It is run by volunteers and operates a all-weather
lifeboat and an inshore lifeboat. They are crewed by a complement of 24 people who ensure that the boats are operational and on call 24 hours a day, throughout the year. Next to the lifeboat station is the restored Roundhouse, now used as an art gallery and
souvenir shop, but originally used to house a
winch for hauling boats up from the beach.
Surfing Sennen Cove has become renowned for its surfing conditions and is highly regarded by local and non-local surfers alike. Sennen tends to be slightly more protected from winds and swell than Gwenver at the other end of Whitesand Bay. Sennen is good at most tides, except extreme high tide, but works best with a westerly swell and a light easterly wind. Surf gear can be hired at the beach, next to a car park and beach café.
Bilbo the canine lifeguard The beach was home to Bilbo, the first ever UK
canine lifeguard. The
Newfoundland first started working on the beach in 2005, but the dog was suspended from service on the beach when the lifeguards were taken over by the RNLI in early 2008 (see below), because Bilbo was not being allowed to walk on the sand (the beach is strictly dog free in the summer), and the new RNLI regulation that restricts the carrying of more than one person (or dog) on the beach's quad bike. During the three years he was in service (2005–2007), he raised many tourists' awareness of the dangers of swimming outside the designated zones controlled by the lifeguards, led by the 'Bilbo Says' campaign. Since the restriction of just 4 hours a week in 2008, there has been a public cry for Bilbo's reinstatement. A number of petitions have been posted online, and a paper petition has been created inside the Old Success Inn, Sennen Cove. Bilbo died in May 2015, and his death was noted in many national newspapers and news sources. In 2005, the popular children's book ''Shanti The Wandering Dog of Sennen & The Land's End'' was published, and tells the story of a collie dog who goes off on his lone wanderings around Sennen Cove, whilst his owner, an old man who spends his day looking out to sea from his hill-top house window, snoozes. The old man never knows that Shanti goes off alone around the cove.
Alfie The MerCat of Sennen Cove is an illustrated story book by one of Cornwall's youngest published authors, Charlie Rose Elliott Peake. The story has a subtle sea-safety message and is about a ginger feral kitten named Alfie whose life is literally transformed by some mermaids who live in the bay. ==Economy==