Sensoria Music & Film Festival is the UK's festival of music, film and digital media. The festival based in Sheffield presents a unique mix of live performance, film screenings, installations, exhibitions and music industry activity. Sensoria’s first edition took place in April 2008 - since then attendances have grown enormously, reaching 12,000 in 2013 with 15,000 expected in 2014. They have welcomed guests including Bill Drummond, Jarvis Cocker, Nitin Sawhney, Richard Hawley, Mark Kermode, Mary Anne Hobbs, British Sea Power, Julien Temple, Laurie Anderson, James Dean Bradfield and more. The festival is renowned for its eclectic programme celebrating mavericks and pioneers, its use of unusual venues and for finding new ways of presenting, some examples include: drive-in cinemas, a screening in an outdoor pool in Hathersage and gigs in disused department stores.