Shortly thereafter Videa was acquired by
Nolan Bushnell's
Chuck E. Cheese's Pizza Time Theatre company. Bushnell had left
Atari (a company he co-founded) in 1978 and was required to sign a non-competitive agreement to keep him out of the video game business for several years. He hoped to use Videa as a way to re-enter the arcade game market quickly without having to start a company from the ground up since his agreement was set to expire in late 1983. The intent to acquire Videa for $2.2 million was published in January 1983 and Sente Technologies was officially founded on October 1, 1983. Although Sente did not officially exist until October, Atari sued Bushnell anyway, claiming his April purchase of the company broke their non-compete agreement. The suit was quickly put aside when Bushnell arranged a licensing deal with Atari, granting them exclusive rights to home releases of Sente's arcade games. Ultimately, only Hat Trick would be released for the
Atari 7800 in 1987. Now a division of Pizza Time Theatres, they further developed the Gridlee prototype hardware to create the Sente Arcade Computer I and II systems. The SAC-I was novel for being one of the first arcade systems to use interchangeable "cartridges" (really just bare
PCBs with finger holes cut into them for easy removal) and quick swap control panels inside a durable steel-framed generic cabinet to allow operators to quickly and cheaply convert arcades from one game to another. This would become common practice some years later but was rare for 1984 (a similar concept from the era is
Data East's
DECO Cassette System). Three options were available to operators over the company's life: A large metal and plastic dedicated cabinet, a more standard wooden dedicated cabinet, and a conversion kit for existing machines. Some titles were also offered in
cocktail cabinets but they don't appear to have been available for all titles. In addition to developing the Sente Arcade Computer, Sente also manufactured at least 240
Skee-Ball-type machines for Pizza Time Theater starting in 1982. Named Rollerbowl, it premiered during the
IAAPA Expo in 1982. It also appeared at the Amusement Operators Expo in Chicago in 1983. It had a brief announcement in an issue of
Cash Box earlier that same year. It was also the cover story in an undated 'The Games Examiner' newsletter, a Pizza Time Theater Company's newsletter, around the same time. In that same newsletter, it explained that the machine was similar to the pre-existing skee-ball game 'Chuck E. Cheese Roll', which had previously only been available to corporate owned Pizza Time Theater locations. Sente's first video arcade game,
Snake Pit was demonstrated in December 1983 and the SAC-II system and
Shrike Avenger was previewed at the same event. Snake Pit started shipping soon after but only a limited number of machines were sold before Sente had to stop distribution. The Pizza Time Theatre chain was suffering from financial problems because of its recent expansion and acquisitions phase. After operating Sente Technologies for less than five months Pizza Time Theatre Inc. filed for bankruptcy and the Sente division was put up for sale.
Bally Manufacturing purchased the division for $3.9 million in May 1984 and renamed it Bally Sente. ==Bally Sente==