Fitzroy railway station was established in 1907 as part of the New Plymouth railway deviation. It opened on 16 December 1907 under the temporary name "Strandon", as it lay in the Strandon area of New Plymouth. Within a short time it was formally renamed Fitzroy, after the nearest major suburb. Like its predecessor, Fitzroy had a simple configuration – just a passenger platform and small station building with no goods yard. The new station was located 1 mile 28 chains (2.1 km) from New Plymouth Station on the inland deviation, near today's Devon Street East overbridge. Its establishment fulfilled a long-standing local wish: Fitzroy residents had petitioned for a station as early as 1891–1898, arguing they were too far from the existing stops at Smart Road or Eliot Street station, especially when wishing to travel long distances. A 1904 newspaper editorial noted that a station at Fitzroy would attract considerable suburban traffic, which was otherwise going by road, and anticipated that once Eliot Street closed, "Fitzroy … will be the nearest station to town" on that side. Once opened, Fitzroy Station became an important suburban stop. It was conveniently close to local institutions – for example, the new
Girls' High School hostel (Strandon House) opened in 1917 "within easy distance of the school" and "situated close to the Fitzroy railway station", a noted advantage for boarders arriving by train. In 1929, local resident John Hunt earned praise for planting extensive gardens at Fitzroy station, with donated shrubs, flowers, and even landscaping the adjacent hillside into lawns. The result transformed the little wayside stop into an attractive spot – Hunt spent over £50 and three months' labour on the project. Throughout its operation, Fitzroy was essentially a
flag stop for local traffic as well as a drop-off point for special excursion trains.
New Plymouth's trams competed for town traffic from 1916, with a 2p adult fare between Fitzroy and New Plymouth stations, but holiday traffic and picnic trains kept the station busy. For instance, holiday excursion timetables in the 1930s show that trains would stop at Fitzroy to pick up or drop off picnic-goers on their way to New Plymouth or the Breakwater (port) festivities. In 1938 the Fitzroy Ratepayers' Association requested that a goods shed and siding be constructed at Fitzroy. The Railway Board declined this based on the likely small level of traffic on offer, as well as the difficulties the site would present, and the proximity to Smart Road railway station. By the 1950s, patronage had declined with the rise of road transport. The original 1907 station building – a 40-foot wooden shelter – was removed in October 1957 and replaced with a small "bus-type" shelter, as New Zealand Railways began rationalising stations. Fitzroy station continued as an unmanned halt for a few more years, officially closing to all traffic on 28 January 1963. Likewise, public excursion trains in the 1930s stopped at East End Platform to set down or pick up hundreds of passengers heading to beach picnics and events – one 1939 timetable lists the stop alongside Fitzroy and central New Plymouth for a Sunday special from Wanganui. East End Platform was always unmanned and had no facilities beyond the small platform (and possibly a name board). It primarily saw use during summer and holiday weekends. The halt survived into the mid-20th century; it was finally closed (along with a raft of other minor halts) in 1969. == Today ==