Overview • Increased happiness of domestic tourist and foreigners • Realization of happy life tourism for tourist and citizens • Discover unique tourist contents and make unique tourist spots in Seoul • Strengthening
ecotourism support • Sustainable ecotourism support and industry capacity building • Expansion of tourism governance at home and abroad • Expansion of the added value of Seoul tourism • Strengthening the role and capacity of public institutions • Expansion of organizational culture of communication and collaboration • Foundation for organizational innovation through change
Roles Tourism product and resource development Seoul's official experience tourism content portal site, Onemore Trip Seoul Tour Free Pass Discover Seoul Patt Hallyu tourism • Excellent Tourism Product Certification System • Activation of alternative accommodation Seoul walking tour with cultural tourism guide Tourist Information and Services • Seoul Official Tourist Information Site-Visit Seoul.net Tourist Information Center Seoul tour guide and map Seoul 7017 Tourist Facilities • Festivals and events Seoul Fair Tourism International Forum Seoul Summer Sale Seoul Lantern Festival • Overseas PR Marketing Overseas briefing sessions and trade fair participation Vitalization of Medical Tourism == Honorary ambassadors ==