Serbia Fashion Week

Partially sponsored by the municipal government, Serbia Fashion Week was founded in 2013 by current head Svetlana Horvat. Having worked as a womenswear designer, she is also the current president of the National Serbian Chamber of Fashion. On October 31, 2013, Horvat made the fashion week official by signing the "Protocol on Cooperation" with the national Fashion Councils of eight other European countries. The event's main objective is to present Serbian talent alongside designers from established European fashion capitals. ==Highlights==

SFW 2013 The very first Serbia Fashion Week took place from October 31 to November 2, 2013. It featured designers from Serbia, the Netherlands, Hungary, Bulgaria, among others. Two main themes defined the festival, High Fashion and Urban Fashion, with runway shows held at locations such as the Assembly of Vojvodina. He spoke about the role of city governments in helping fashion events evolve. That same year, Dutch designers began regularly showing their clothing lines, after a cooperation agreement between Serbia Fashion Week and FashionClash festival. Art exhibits included the works of French photographer Thomas Devaux and Serbian sculptor Vladimir Labat Rovnjev. Italian Vogue covered the event's spring edition, mentioning local talents Zorana Milicic and Marija Stankovic. French designer Eymeric François also participated, presenting his collection on the second day. A seminar on "Digital Marketing in the Fashion Industry" took place as well. International designers at the show included German Isabell De Hellerin and Slovenian Nika Ravnik, as well as Lesia Semi from Ukraine. Fendi also visited Novi Sad to promote her new selection of wines from her AFV label. Additionally, the Novi Sad event was showcased at New York Fashion Week, featuring the collections of local designers Bata Spasojević and Marina Ilić. An exchange of designers also took place between D.C. Fashion Week and Serbia Fashion Week. SFW 2017 In 2017, designer Suzana Perić had a runway show noted for its boho style and local pop singer Ana Stanić performed at the festival. A new segment at the event, featuring films about fashion, was inaugurated, with cinematic works from various film festivals being shown. Additionally, a number of foreign fashion press were in attendance, including World of Fashion (Italy), Runway Manhattan (USA), Fashion Insider (USA), and El Sharkiah Magazine (Saudi Arabia). By 2017, the number of visitors to Serbia Fashion Week had jumped to 30,000. The opening ceremony took place on a giant runway in Danube Park and the awards ceremony was held at the Serbian National Theater. Designer Zvonko Marković celebrated 20 years in the fashion industry by presenting a special collection. Local pop singer Tijana Bogićević performed her Eurovision entry "In Too Deep" while wearing a 60 meter long dress. Sales advisor Barbara Locatelli and fashion editor Myra Postolache led some of the educational seminars on business and public relations. Representatives from Vancouver Fashion Week and Holland's Fashionclash show were also in attendance. ==See also==