Box office Serena earned £95,000 ($153,310) on its opening weekend in the United Kingdom, debuting at No. 19 at the UK box office. In its second week, the film dropped to finish 34th, grossing £11,645 from 37 screens. The movie ended its run with a total gross of $320,907 (£200,557). It made $1 million on video on demand in the United States before its theatrical release, and opened in 59 screens across the United States on March 20, 2015, and earned $100,090 for a 30th-place finish. As of November 9, 2014,
Serena had a theatrical domestic gross of $100,090 and an international theatrical gross of $3,723,317 for a worldwide total of $3,823,407.
Critical response Serena received negative reviews from critics. On
Rotten Tomatoes, the film has a score of 17% based on 112 reviews with an average rating of 4.28/10. The website's critical consensus states "
Serena unites an impressive array of talent on either side of the cameras – then leaves viewers to wonder how it all went so wrong." On
Metacritic the film has a score of 36 out of 100 based on reviews from 29 critics, indicating "generally unfavorable reviews". Andy Lea of
Daily Star wrote in a positive review that, "It's another terrific performance from Lawrence, who almost manages to sell Serena's all too quick transformation from steely feminist to crazed femme fatale." Similarly, Peter Bradshaw of
The Guardian praised Lawrence, "Lawrence brings her A-game. She is passionate, impetuous and confident, with a tough determination to grab the
brass ring that has been presented to her." Guy Lodge of
Variety agreed, "The Stanwyck comparisons lavished upon Lawrence's Oscar-winning work in
Silver Linings Playbook resurface here; she certainly looks every inch the Golden Age siren with her crimped vanilla locks and array of creamy silken sheaths that, true to vintage Hollywood form, never seem to get sullied in the wild." He added, "The star also makes good on her proven chemistry with Cooper, who acquits himself with stoic intelligence and a variable regional accent in an inscrutable role that, for its occasional flourishes of Clark Gable bravado, is equal parts hero, anti-hero and patsy." In
The Canberra Times, Jake Wilson praised Cooper, arguing, "Cooper once again proves his value as a leading man who approaches his roles like a character actor." However, he was more nuanced about the cinematography, suggesting it made "the setting slightly abstract, in the manner of her former mentor
Lars von Trier – and the storytelling suffers from some sudden transitions and ill-explained twists." In the
Vancouver Sun, Katherine Monk argued that Bier was "probably trying to make a movie similar in feel to
The Piano." However, she argued that the "whole national park subplot is confusing and blurs the blacks and whites required to generate sympathy, and every character suffers a similarly grey fate." In
The Daily Telegraph, Robbie Collin praised Lawrence's acting at the expense of Cooper's, suggesting, "Lawrence comes out of it significantly better than Cooper," adding that she was "effectively Lady Macbeth in jodhpurs and a pussy-bow blouse." He concluded on a despondent note, writing "all [the film] amounts to is dead wood." Stephen Dalton of
The Hollywood Reporter criticised the film, arguing, "it is difficult to believe a single word of it, still less to care about these relentlessly selfish and short-sighted characters." Dalton praised Lawrence's and Cooper's acting, but suggested the problem lay in "Christopher Kyle's script, a string of jarring cliches and clunky attempts at subtext" and "Johan Soderqvist's cloying, imploring orchestral score." In
The Irish Times, Donald Clark praised the cinematography as "exquisite," but suggested that Lawrence's performance was "genuinely poor." He concluded, "Nobody is likely to see the [film]." Writing for
The Independent, Geoffrey Macnab called it "a strangely dour and downbeat affair." He suggested it was reminiscent of
Michael Cimino's ''
Heaven's Gate''. However, he criticized its "heavy-handed poetic symbolism" and "the guilt and self-loathing that its characters feel." ==References==