Serge Soudoplatoff is an entrepreneur, commentator and author, noted for his ability to envision and explain technology trends, and to contextualise these for industry, government and corporations. He consults widely across English and French-speaking territories. In 2010 and 2012, technology magazine, '01net', nominated Soudoplatoff as one of France's top 100 influencers on the nation's digital economy. Serge created a logical explanation for the economy of abundance versus economy of scarcity known as "Soudoplatoff's law" : "When one share a tangible good, it divides. When one share an intangible good, it multiples".