Zhukov was born on 22 May 1976, in a Russian-
Tatar family. At school, he was an excellent student and liked the humanities, but later became passionate about music and began playing in bands. At the age of 14, he started singing in the Dimitrovgrad band "Vasya" (), named after its leader Vasily Kutlubaev. In 1991, the band "Vasya" won the song contest Province 91, and Sergey was invited for an interview on Dimitrovgrad television. In 1993, he graduated from school and moved to
Samara. In June 1993, he began working at the radio station
Europa Plus Samara and hosted the dance music program Hit Hour. At the radio station that same year, he met Aleksey Potekhin, with whom he created the group Uncle Ray and Company (named after
Ray Slijngaard of the group
2 Unlimited), whose music combined elements of
eurodance and
techno. In 1993, he entered the . He lived in the institute's dormitory for half a year. In 1999, he graduated with a degree as a "director of show programs, organizer of cultural and leisure activities for youth". In December 1994, together with Aleksey Potekhin, he moved to
Tolyatti, where they tried to record songs in a studio, while continuing to travel to Samara for radio broadcasts on Europa Plus. While living in Tolyatti, Sergey Zhukov began dating his first wife, Elena Dobyndo, the daughter of the then vice-president of
AvtoVAZ. Their romance did not begin immediately — after some time, Zhukov moved to
Moscow, Elena also ended up in Moscow, and after another date there, they decided never to part again. Shortly after the wedding, their daughter Alexandra was born. However, their family life did not work out, quarrels increasingly arose, and four years later Elena decided to file for divorce. The divorce was very difficult for Zhukov — he fell into depression and made several attempts to reconcile with his wife, but was unable to restore the family. Soon after the divorce, Elena moved to the
United States with their daughter. Sergey regained his emotional balance thanks to meeting Regina Burd, a member of the group Slivki. After a marriage proposal made by Sergey during a yacht trip, Regina agreed to marry him. In 2023, Zhukov served as showrunner, general and music producer, as well as scriptwriter of the musical drama "Crybaby" (), produced by "Ruki Vverh!" production (commissioned by
STS channel). The lead role in the series was played by his daughter Nika. In 2024, he became a mentor and producer of the show
New Star Factory on the
TNT channel. == Ruki Vverh! ==