Despite rising playing standards and more media attention on
rugby union,
Italian teams competing in the
Heineken Cup and European Challenge Cup have generally struggled to compete against the established club teams of the other
Six Nations countries. In response both
John Kirwan, the former Italian
head coach, and
David Pickering, the
Welsh Rugby Union chairman, suggested that merged Italian teams should enter the
Celtic League, now known as Pro14, and in March 2009 the Celtic Rugby Board and
FIR announced an agreement in principle to add two Italian teams to the
Magners League for
2010–11. The two teams were intended to offer Italian qualified players a higher standard of rugby to hone their skills. It removed the best Italian players from the top-tier league, and it was envisaged that the Super 10 would be a
semi-professional league. On 18 July 2009 it was announced that the two Magners League teams would be the newly formed
Aironi, based in
Viadana, and "Praetorians Roma", from the
capital. As of October 2009, there was a change and it was announced the two teams will be Aironi and
Benetton Treviso. Praetorians Roma were nominated in the first round but failed to meet the criteria set down by the evaluators and Benetton Treviso took their place. These new sides also played in the
Heinken Cup and Italy retained its four places in the
Challenge Cup, which were taken by top Super 10 teams, become Eccellenza, orphan of Benetton Treviso and
Viadana. After the
2011–12 season, the first for the league under the Pro12 name, the FIR revoked the licence of Aironi due to financial problems. That team was replaced in
Pro12 by a new FIR operated side, Zebre. Beginning in the
2014–15 season, the Heineken Cup and European Challenge Cup will be replaced by a new three-tiered European competition structure: the Heineken Cup will be replaced by the
European Rugby Champions Cup, the European Challenge Cup will be replaced by the European Rugby Challenge Cup, and a new third-tier Qualifying Competition will be added. The highest-placed Italian Pro12 side automatically qualifies for the Champions Cup, the other Pro12 side will compete in the new Challenge Cup unless it qualifies for the Champions Cup by being one of the three highest-placed teams apart from the top team of each Pro12 country (Italy,
Ireland, Scotland, Wales). Select sides from the Excellence will play in the Qualifying Competition, to be held before the main season. Along with club sides from second-tier
European rugby nations, the Eccellenza sides will compete for two places in the new European Rugby Challenge Cup with 4 teams. From the 2016–17 season the third-tier is named European Rugby Continental Shield. ==Format==