2020–2022: Beginnings In 2015, at age 19, Bada joined the dance crew Cupcakes, alongside 1 Million Dance Studio choreographer Redy. Under the guidance of Girin Jang, the team participated in various dance competitions and won several awards. The group was later finalized with original members Bada, Lusher, and Tatter, and new members Kyma, Minah, Cheche, and Sowon. and established artists, including
Lee Hyori, while also working as a choreographer and performance director. During the early years of her career as a choreographer, she worked primarily with artists under
SM Entertainment, including
Aespa,
Exo, and
NCT. Several of her choreographies received significant attention on social media platforms and were associated with viral dance trends, notably Aespa's "Next Level",
Kai's "
Peaches",
Ten's "Birthday",
NCT U's "90s Love", and NCT x Aespa's "Zoo". Following the program's premiere on August 22, 2023, she experienced increased public attention. According to
Fundex, an online media analytics agency, Bada ranked first among the most talked-about non-drama television and OTT personalities during the week of September 4th, 2023. Bada became known for her distinctive visual appearance and performance style, characterized by two-toned hair and a height of 176 cm (5'9''). with artists such as
BTS's
V and
Jung Kook,
BigBang's
Taeyang, and members of
NCT and
Itzy participating in the challenges. BEBE placed first in the
K-pop Death Match Mission,
Hwasa's New Song Draft Mission and Battle Performance Mission, securing a place in the final. On October 31, 2023, BEBE was announced as the winning crew during the live finale, among the four finalists: Jam Republic, 1 Million, and Mannequeen. and
Aespa's "Drama". Bada later joined the production for multiple city stops while simultaneously participating in the
Street Woman Fighter 2: On the Stage tour.
2024–present: Rising popularity In 2024, Bada expanded her activities within the entertainment industry while continuing her work as a choreographer. She launched her
YouTube channel on April 17, 2024, with the first episode featuring
NCT member
Taeyong. On May 3, 2024, management company The L1ve announced that BEBE had joined its roster of artists, alongside figures such as
Zerobaseone's
Sung Han-bin and
Mamamoo's
Wheein. In the same year, Bada joined the Korea Dance Association, led by 1Million Dance Studio, with the goal of developing a profit distribution structure for choreography copyrights in the K-pop industry. She later participated as a dance director in
JTBC's boy group survival program
Project 7, contributing as dance teacher, stage director, and choreographer. She also appeared in several dance videos with
BTS members
V and
Jung Kook, one of which surpassed 25 million views within 24 hours. In 2025, Bada served as a performance director and choreographer alongside Jrick Baek for
Kai's album, contributing to the tracks "Adult Swim" and "Wait On Me". She also appeared as a dancer during music show performances for both songs in April 2025. In May 2025, Bada and Jrick worked as stage directors for Kai's world tour, KAION, which was held in multiple cities worldwide. In the same year, Bada announced her first solo concert, titled Bada Lee: Deep Blue. She also joined Project LEE Dance Academy as a regular instructor. Bada and her dance crew BEBE additionally performed at large-scale festivals, including
Waterbomb Seoul and Waterbomb Singapore, and were selected as the opening act for the NBA China Games 2025 in
Macau. == Personal life ==