General A considerable amount of research has concluded that sexually suggestive content is pervasive in the media. The most common type of sexually suggestive content in adolescent programming is in the form of a sexual
innuendo. Sexual innuendoes give a suggestive alternative meaning to an otherwise neutral phrase. For example, the use of the phrase "bend over backwards" when describing a colleague, in the sitcom
How I Met Your Mother, is used by the main character Barney to imply something in both a figurative sense (i.e. that she is willing to work hard) and a suggestive sense (alluding to her flexibility in sexual positions). Content analyses of sexual behavior in the media found that sexual content on television has risen from 45% in 1975 to 81% now. 83% of all programs on television contain sexual content. 80% of programs contain sexually suggestive references, and 49% of shows contain sexual behavior which include flirting. For example, women are photographed nude more frequently than men, and were photographed in a
hetero-sexy manner which was done to attract the
male gaze, such as with sports equipment covering their genitalia due to its suggestive nature. Suggestive advertising is used to draw in attention, by monopolizing attentional resources, and as a means of distinguishing their products from similar products which are usually advertised in the same medium (such as in the same magazine). There was a significant increase in the amount of advertisements from 1983 to 2003 which used sexually suggestive images of models, and that this is a potential method through which children are becoming increasingly sexualized.
Sexually transmitted infections (STIs) and
pregnancy in the U.S are more common among adolescents who begin sexual activity earlier, demonstrating that earlier sexualization, for which sexually suggestive content in the media has been implicated, has far reaching effects. Furthermore, as sexual competence is portrayed as a positive attribute on television, particularly for males, regular exposure to sexual content can cause adolescents to form unrealistic expectations, and view their own sexual experiences (or lack thereof) as negative. Moreover, the vast majority of this sexual content alludes to the positive nature of sex only, suggesting that sexually suggestive behavior in the media is serving to perpetuate a view that there are little negative consequences of engaging in sexual activity. Research has shown that the effects of sexually suggestive references in the media are also moderated by the developmental stage of the viewer. For example, 12 year olds have more difficulty correctly interpreting
innuendos than 14 year olds. Furthermore, pre-pubescent adolescents often view sexual references on television with disgust and embarrassment, whereas pubescent adolescents viewed it with interest. ==See also==