MarketSFX Coaster
Company Profile

SFX Coaster

SFX Coasters are a model line of steel roller coasters designed and offered by Dynamic Attractions which aimed to mix a thrilling roller coaster experience with show and multimedia sequences. SFX Coasters were contracted for various park projects, although only Mission Ferrari at Ferrari World Abu Dhabi was completed. Dynamic Attractions entered CCAA protection in March 2019 after accumulating debt related to the SFX Coaster projects and other factors.

Development
Dynamic Structures first entered the amusement park industry in the 1990s, providing the systems for various attractions at Disney and Universal Studios parks. Dynamic Structures installed the linear induction motors on the Revenge of the Mummy roller coasters at Universal Studios Florida and Hollywood in 2004, followed by a third at Universal Studios Singapore in 2010. Using the idea as a foundation, their amusement ride business was spun off into Dynamic Attractions in 2011 and the following year began development of the SFX Coaster, which sought to combine a thrilling roller coaster experience with show sets and storytelling. Soon thereafter, SFX Coaster projects were purchased up by Ferrari World Abu Dhabi, 20th Century Fox World Malaysia, and the Evergrande Group, with track being fabricated by China's Guangdong Qiguang Group. Velocity Magnetics would provide the attractions' linear synchronous motors. Engineers invested the equivalent of 500 person years developing the SFX Coaster. The development of the model included the design and commissioning of track features including the "Gyro Table", "Slide-Side coaster track-on-top-of-a-track", "Track Drop", and "Tilt & Drop seesaw". Each of these were individually tested at their factory, but troubleshooting could only be done at their coaster construction sites. The COVID-19 pandemic also lead to quarantine restrictions hampering their project personnel as well as increased costs for raw materials, shipping, labour, and subcontractors. The company was eventually sold in May 2023 to Hong Kong-based financial services firm Promising Expert Limited (PEL) for US$2,000,000. ==Projects==
Projects
Mission Ferrari - Ferrari World In November 2014, Dynamic Attractions announced at the IAAPA Expo in Orlando, Florida that Ferrari World Abu Dhabi would receive the first SFX Coaster, in a bid to strengthen their attraction offerings. The coaster would replace, V12 Enter the Engine, a flume ride, and include two "world's-first" elements alongside show scenes. Although construction began in 2015, Mission Ferrari did not able to open to the public until January 2023. The delay was attributed to the complexity of the ride system, concurrently-running research and development, prototyping of the entire coaster hardware, testing difficulties, the impact of the COVID-19 pandemic, and Dynamic Attractions' unstable financial standing. Amid their merger with The Walt Disney Company, however, 20th Century Fox terminated their licensing deal with Genting in 2018; Genting Malaysia filed a billion-dollar lawsuit alleging Disney executives' role in the decision. Fox countersued in January 2019, claiming that the resort had failed to meet agreed-upon construction deadlines for several years. A settlement was reached in July 2019, with the park being renamed to Genting SkyWorlds and retaining access to a more selective group of Fox IP's. Resorts World Genting purchased two coasters from Dynamic Attractions; Mad Ramp Peak, a Sons of Anarchy themed Dual Power coaster, and an SFX Coaster originally meant to be themed to Alien vs. Predator. As part of the settlement reached with Fox, Genting lost access to the planned Alien vs. Predator IP, altering the area to Andromeda Base. The show building and outdoor layout section were constructed, but only portions of the coaster were installed indoors before work was halted during 2019. Although the corporate contracted suppliers such as Vekoma, Zamperla, and HUSS Park Attractions, a pair of SFX Coasters were also reportedly signed off for unknown locations. Due to issues developing the theme parks, the 2020–2022 Chinese property sector crisis, Evergrande's subsequent default on US$300 million in debt, and their ongoing restructuring, the theme park projects ceased to move forwards. Dynamic Attractions had received advance payments for the two SFX Coasters. While the Phase 1 water park – Jinghu Paradise Water World – successfully opened in 2015, the theme park was never completed and the land was eventually used for residential development instead. ==References==
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