Shakeela, who rose to fame quickly, served as her movies' main character and the centre of its story. According to film industry analyst
Sreedhar Pillai, Shakeela's stardom extended beyond state boundaries as well, with these films getting their own dubbed versions across the country. As a result, for thousands of that generation, their only access to Malayalam cinema was the kind that would star Shakeela. According to critic and film historian
C. S. Venkiteswaran, Shakeela became known as the promiscuous
Malayali woman in nearby areas like
Tamil Nadu and
Karnataka, where words like "chechi" or "aunty" were sarcastically used to refer to them. The prejudice that these films appealed to in other states was furthered by the fact that Kerala had a distinctive sartorial culture where ladies wore a lungi and a blouse. And it added yet another depth to their fantasies about these ladies when they included yet another widely held stereotype of the missing Malayali males employed in the
Gulf. According to film director
Venkiteswaran, Shakeela eventually became highest paid employee on the set, and the production of the movie was planned around her comfort. She has said in many interviews that how these production teams would trick her into acting as many as three films at once without her knowledge, flooding the market with her films. The fly-by-night studios made more money during this time, more so than the actors who played the leads in these films. According to film scholar
Darshana Sreedhar Mini, during the Malayalam cinema industry's crisis in the early 2000s, Shakeela films' success became essential to the industry's existence because her presence guaranteed profit and, thus, the survival of these personnel. In 2001, more than 70% of Malayalam films were of the soft porn genre, and she appeared in many of them. Popular Malayalam films at the period focused on showing heroic masculinity and completely muted the agential role of women. Shakeela's films, in contrast, stood out because they emphasised her presence to the point where the male roles served as functional filler. In actuality, the majority of Shakeela's male co-stars were little more than "extras," with unimpressive careers. Shakeela's presence during a period of economic crisis temporarily destabilised Kerala's hero-centric mainstream business, giving rise to the
Shakeela tharangam (wave of Shakeela). ==In popular culture==