in 2010
2008–2010: YouTube, ShaneDawsonTV On March 10, 2008, Dawson made his YouTube channel, called "ShaneDawsonTV". The earliest video that remains on the channel, "Kermit the Frog and Me", was uploaded about 4 months later. When he first began making videos, he worked at
Jenny Craig along with his mother and brother. He was fired in August 2008 after he uploaded a video of himself
pole dancing in the building he worked at and for showing before-and-after photos of clients, saying that "all these people gain their weight back." The video also included clips of his co-workers reading inappropriate passages of a book by Jenny Craig spokesperson
Valerie Bertinelli. In September, he uploaded a video called "
Fred is Dead!", which has since received over 25 million views. During this time, Shane performed as a number of "drug-addled, often drunk,
cultural stereotype characters" in his skits, including: "
ghetto girl" Shanaynay, "Ned the
Nerd",
gangster "S-Deezy", "Barb the Lesbian", a football jock/bully (who is a closeted homosexual), the jock's insecure girlfriend (who thinks she is overweight), a "fashionably
bulimic" high school girl (whose finger is her "best friend" to aid in self-induced vomiting), "Aunt Hilda" (portrayed with a thick "New York-Jewish" accent),
gothic girls, "
trans" characters, and "Guadalupe"/"Fruit Lupe" (a Mexican with stereotyped
chola accent). Dawson would also, in skits where he was playing himself, portray either fictional or exaggerated versions of his own "relatives" and family members. One video sees Dawson pretending to be a high school student and the struggles of feigning "illness" to avoid attending school for a day. The same video sees him wearing a bright-red wig, red lipstick and matching red bathrobe to portray his "mother", an alcoholic, "Southern", lazy and semi-abusive character. When she forces Dawson to attend school, she sends him out the door by saying "Later, faggot!" Despite Dawson's own bisexuality and same-sex marriage, these instances of gay slurs drew some criticism at the time; his actual mother (who later appears in several videos) bears no comparison to this character. He also drew some criticism for portraying a
pre-op transgender female character, who appeared in a skit about
speed dating; the bulk of the character's appearances consisted of such lines as "I'm sick of this penis! Chop it off!" and explaining "and that's how they're going to turn my penis into a clitoris." At that point, Dawson (portraying himself) is seen turning to the side and vomiting, profusely. Dawson occasionally posts new videos on his channel "ShaneDawsonTV" (mainly short web films, music video parodies, film trailer parodies, and original music) and formerly posted other videos on his second channel "ShaneDawsonTV2", now called "Human Emoji"; however, the use of this channel has mostly been discontinued as of 2012. His third and main YouTube channel, Shane, is where he previously posted
vlogs, and now posts original content Mondays through Fridays. He began using this channel in May 2010. In November 2009, Dawson was featured on
Attack of the Show!. In 2010,
Forbes magazine named him their 25th most famous web celebrity.
2010–2013: Television pilots and music career On August 11, 2010, Dawson announced that he was making a 30-minute pilot called
SD High. Previously, the funding he needed for the pilot was provided by digital media group Take180 after he helped them out with acting in their own videos. The pilot is based on two videos which Dawson uploaded to his main channel in Summer 2010. The story centered around a teenage boy in school and his interactions with the other characters. The pilot's release date was set towards the end of September 2010 on his main YouTube Channel, however Dawson later announced that he had been contacted by a television studio to produce the pilot for their TV channel(s). 2012 According to Dawson, there is some uncertainty involving the pilot, however it may be a TV show in the future. On March 26, 2011, Dawson uploaded a video to YouTube explaining to his audience that he was working with
Happy Madison Productions,
Sony Pictures, and some other YouTubers including TheFineBros and BrittaniLouiseTaylor to create the television show. In January 2012, Dawson stated in a video that he was now working on a new television show, which would be semi-based on his life working at a Weight Loss center. He stated that he would be pitching the show soon, and that he was "really excited" for it, and stated the show was "kind of like
Arrested Development, but – not." On May 16, 2012, Dawson revealed in a vlog that he was working on a comedy-horror film, explaining that he wanted to write "something like a teen comedy", however that the film would be "scary and fun". Dawson revealed in November 2012 that he was in negotiations to direct a feature-length film. In 2012, Dawson revealed in a vlog that he was working on a music project. In March 2012, Dawson revealed that his debut mainstream single, "
Superluv!" would be released that month. The song was released on March 31, 2012, on
iTunes, with an accompanying music video debuting on his YouTube channel on the same day. The song managed to chart at 87 in Ireland, 16 on the
UK Indie Chart, 163 on the
UK Singles Chart and reached the 28th spot on the US
iTunes Pop Chart. On May 8, 2012, Dawson revealed in a video that he began working on his next original song "The Vacation Song". He previewed about 10 seconds of the "rough edit" of the song, and stated that he was going to change the mood of the song, saying, "Right now, it's a little too happy, because it's a breakup song. I want it to be more like
Kelly Clarkson's '
Since U Been Gone'." He stated that the song would "hopefully" be released by the beginning of June 2012. The song was released on June 23, 2012, with the music video being released a week later. Dawson starred in horror film
Smiley, which was released to theaters in October 2012. In December, Dawson released a new single entitled "Maybe This Christmas". On February 5, 2013, Dawson recorded a single titled "F**K Up". The song was released on YouTube and iTunes on March 30, 2013. On October 18, 2013, Dawson released a song entitled "Wanna Make Love To You", with Liam Horne. Dawson does not actually provide vocals to the song, but
iTunes credits him as one of the artists. 2014
2013–2016: Shane and Friends, The Chair, and books In June 2013, Dawson started a podcast entitled
Shane and Friends. As of 2013, Dawson revealed that he was pitching a talk show and was continuing to pitch the series about him working at a weight loss center. On November 12, 2013, Dawson announced that he was developing the weight loss center project with
Sony Pictures Television for
NBC. The project was titled ''Losin' It'' and, if picked up, would be a half-hour
single-camera comedy series focusing on a successful former-client at a weight loss center who decides to share his inspiration by becoming a consultant at the center, and subsequently becomes the manager by the end of his first day.
Darlene Hunt,
Will Gluck, Richie Schwartz, Lauren Schnipper, and Dawson would serve as executive producers for the project. On April 4, 2014, Dawson announced that he had directed and starred in a comedy film in
Pittsburgh earlier that year. The film, which was made on a $800,000 budget, was released September 19, 2014. On June 26, he announced that the film would be titled
Not Cool. It was part of a Starz original series called
The Chair, in which two novice directors are given the same script and must each make their own film from it. People who watched both films then voted online to vote for the films.
Not Cool competed against Anna Martemucci's
Holidaysburg.
Zachary Quinto, producer of
The Chair, called Dawson's film "deeply offensive" and "tasteless", and that Dawson should not be making films at all, removing his name from the film in disgust. Dawson defended his film by saying that "I like the movie. The producers that I trust like the movie. The test audience liked the movie. I know I deserve to make a movie because I've been working my f***ing ass off these last eight years on YouTube." Dawson won the competition, winning the $250,000 prize to work on another film project. In December 2014, Dawson released a parody of
Taylor Swift's song "
Blank Space" on YouTube. This video was found to be in poor taste by her labels,
Big Machine Records and
Sony, who removed it, citing "copyright infringement". Dawson subsequently claimed that the parody was removed because
Sony objected to the video's violent content. The video was restored in February 2015. In early 2015, Dawson released a memoir titled
I Hate Myselfie: A Collection of Essays. The memoir was released by Atria Books/
Keywords Press, an imprint of
Simon & Schuster. In July 2016, Dawson released another memoir entitled
It Gets Worse: A Collection of Essays. It was released by
Atria/Keywords Press.
2017–2020: YouTube series In June 2018, Shane uploaded a three-part documentary series titled
The Truth About TanaCon, about the TanaCon convention, the company who organized the event—Good Times, ran by talent manager
Michael Weist—and the effects the disastrous event had on fans. The series received tens of millions of views in one week and garnered significant media attention. In August 2018, Shane continued the documentary format and covered makeup artist
Jeffree Star in a five-part series titled
The Secret World of Jeffree Star and also received high amounts of media attention In September 2018, Shane covered YouTuber
Jake Paul in an eight-part series titled
The Mind of Jake Paul. The series follows Dawson's investigation on the lifestyle of Paul, including research with licensed therapist Katie Morton on
antisocial personality disorder. Dawson was criticized for his documentaries
The Mind of Jake Paul and
The Secret World of Jeffree Star, with some arguing that Dawson was too sympathetic towards the racism scandals of both subjects. In January and February 2019, Shane released a two-part series on conspiracy theories titled
Conspiracy Series with Shane Dawson. The first part included theories on the
Apple FaceTime glitch,
deepfakes, subliminal messages in cartoons,
Hollister,
Walt Disney, the
Woolsey Fire and
Camp Fire. The second part featured Dawson investigating further topics, exploring the wider message "don't believe everything you see", including Adobe Voco voice manipulation, and
Chuck E. Cheese pizzas. Dawson has been criticized for his conspiracy theory content, as some feel that his videos about the
flat Earth,
Moon landing hoax, and
9/11 hoax conspiracy theories, among others, contribute to YouTube's widespread issues with misinformation. In July 2019, Dawson returned to YouTube for a one-hour long documentary video titled
The Return of Eugenia Cooney about Internet personality
Eugenia Cooney. Earlier in the year, Cooney announced that she would be taking a break from social media to focus on her health. In October 2019, Dawson released
The Beautiful World of Jeffree Star, which follows Dawson and Star as they plan and design a new makeup and merchandise collection called The Conspiracy Collection. ==Personal life==