Ross promotes himself as standing up for small shareholders and consumers. citing poor share price performance and poor acquisitions. At a shareholders' meeting in May 2005, Ross highlighted the monopolistic practices of tolling agency
NTR plc. Ross persisted in drawing attention to the issue, criticising the
National Roads Authority in August 2008, for its inadequate and confusing management of the M50 barrier-free tolling system, and was reported in
The Sunday Times of London as having declared that "the removal of the barrier should have been cause for celebration. Instead, we have higher tolls, an administrative mess and pending chaos".
Stance on corporate governance and cronyism The packaging conglomerate
Smurfit Group, small shareholdings in which were held by many Irish investors, has also been a frequent target for Ross, specifically its high executive pay, poor shareholder returns, and alleged nepotism and cronyism.
Criticism of Bank of Ireland Prior to the Irish financial crisis he was a persistent critic of the performance of
Bank of Ireland, of which he was a shareholder. He contrasted the conservative performance of the "establishment" Bank of Ireland with other financial institutions, notably
Irish Nationwide Building Society (INBS) and
Anglo Irish Bank (Anglo) which he praised. In his
Sunday Independent column he described
Michael Fingleton's Irish Nationwide as publishing "a cracking set of figures... he even leaves superstar Sean Fitzpatrick's Anglo Irish standing". In another column, he dismissed shareholder critics of Fingleton, notably Brendan Burgess, and contrasted the small shareholder rebellions of eircom, Smurfit and First Active with that of the INBS, the CEO of which, he claimed, "despite all his abrasiveness, was delivering small riches to them", Ross dismissed the corporate governance concerns of Fingleton's critics, writing "for all his faults, has delivered the only thing that matters in business: profit". In 2007, Ross praised
Sean Quinn's purchase of a stake in "anti-establishment Anglo Irish Bank" and referred to Quinn as "this genius... [who] has combined being a champion of the customer with making a mint", describing
Quinn Direct as "the most successful insurance business in Ireland".
Anglo Irish Bank revelations In April 2008, Ross revealed that a group of Anglo customers were planning to launch a leveraged fund to buy Anglo shares to "squeeze" the Anglo "short sellers" whom Ross blamed for the collapse in the Anglo share price. Ross had been briefed by a member of the group, and quoted him saying "We are going to teach the brokers and hedge funds that damaged the bank a salutary lesson... They will come out of this with their fingers burned"; As leverage for the Anglo share purchase was provided by Anglo, this coordinated action would have constituted market abuse. Ross was also a trenchant critic of the under-performance of the Irish Pension Funds, and contrasted their performance with the SVM Global's Saltire Fund, the hedge fund which he chaired; however, in 2013, the Saltire Fund revealed a large loss of 32.4% during a period in which global stock markets had gained 17.7%. ==Campaigning and political activism==