Events during the Nova music festival massacre On 7 October 2023,
Hamas militants
launched a large-scale rocket attack and an incursion into Israel from the
Gaza Strip, against military bases and civilians, perpetrating multiple massacres, including a massacre of attendees of a music festival. and took place in the western
Negev desert, approximately from the
Gaza–Israel barrier, near
Re'im. Louk was at the festival, accompanied by her boyfriend,
Orión Hernández Radoux, a Mexican citizen. After the
Red Color rocket warning alarm was sounded, She was killed while attempting to reach safety and was reported as missing at the time.
Viral video Hours later that day, a video emerged showing Louk's body, partially clothed, with a significant head injury and blood-matted hair, being paraded in the streets of
Gaza City by Hamas militants in the back of a pickup truck; they were exclaiming "
Allahu Akbar" and were joined in the cheers by the people in the crowd surrounding the vehicle, some of whom spat on the body. In a
New York Times column,
Nicholas Kristof discussed the video as an example of the causes of
psychological trauma and anger experienced within Jewish communities in the aftermath of the attacks. According to commentator
Bobby Ghosh, Hamas released propaganda videos quickly, wanting to be the first to score
psychological warfare gains; however, the video showing Louk did not demoralize Israeli society, and instead her "treatment at the hands of [her] captors drew widespread revulsion and reprobation, and if anything, strengthened Israeli resolve to exact retribution." Despite Hamas being banned on Twitter as a terrorist organization, some of its propaganda videos have circulated there after being reposted from other platforms. Journalists discussed the video showing Louk together with other Hamas-related content that was being shared, in the context of the European Commission's warning to Twitter owner
Elon Musk about permitting spread of illegal content. On 12 October, the European Commission initiated an investigation against Twitter for dissemination of "violent and terrorist content" and other forms of illegal content.
Associated Press photograph Before the scene from the viral video, as the pickup truck was returning to the Gaza Strip, it was photographed by an
Associated Press (AP) freelance photojournalist. The image, showing the vehicle carrying Louk's body and the attackers, was featured as the first in a series of 20 photographs from the war taken by the AP's team of photographers which won the "Team Picture Story of the Year" prize at the 2024
Pictures of the Year International competition. On 28 February 2024, the families of Shani Louk and four other Nova music festival massacre victims filed a civil lawsuit in the
Jerusalem District Court against the AP and
Reuters, seeking NIS 25 million ($6.5 million) in damages. According to the lawsuit, certain photographers whose photos of 7 October events these news agencies published were embedded with Hamas and were complicit with the crimes committed, rendering the agencies
vicariously liable for the actions of the perpetrators. The agencies denied the accusation. A similar lawsuit against the AP was filed in the
United States District Court for the Southern District of Florida, citing alleged violations of
anti-terrorism legislation; it was rejected in December 2024. ==Family's campaign==