RealAge is a division of Sharecare that provides health information to consumers. It was founded by
Michael Roizen, currently the chief wellness officer at
The Cleveland Clinic. In the RealAge Test, users typically fill out a questionnaire about their health history, which is then used to generate personalized content, including highly targeted
advertisements. Most revenue comes from pharmaceutical companies paying to advertise their drugs to individuals who have taken the website test and become members. RealAge was owned by
Hearst Magazines, which purchased it for an estimated $60 million to $70 million in 2007, when the company had $20 million in revenue. In 2009, the company was profitable, making its money from pharmaceutical companies for which it compiled test results of RealAge members and sending them highly targeted marketing messages by e-mail. On March 8, 2012, Sharecare acquired RealAge for an undisclosed amount. ==Criticisms==