The video was filmed and directed by
R. Malcolm Jones in
Miami,
Florida. There is a dedication to Tara Kirkland, Lil Mama's mother, who died on December 15, 2007, after a four-year battle with cancer. The video is set to be futuristic as it is an imitation of
Michael Jackson and
Janet Jackson's 1995 "
Scream" video. Moreover, Chris Brown imitates
Michael Jackson's signature moves, and Lil' Mama saying, "Get it in
control like Janet Jack..." in reference to Janet Jackson. The video also pays homage to
TLC's "
No Scrubs" (1999) and
IMx's "
Stay the Night" (1999).
DJ Khaled makes a cameo appearance on one of the TV screens and another features a clip of
anime, with a character similar in features to
Monkey D. Luffy of
One Piece. Also, at the beginning of the video, T-Pain uses the saying "Greatness + greatness = great greatness". The video also was featured during the 2008 ACC Basketball Tournament. It premiered on
BET's
Access Granted on January 30, 2008.
Lil Mama presented her video on
BET's show
106 & Park on February 1, 2008. It debuted at number 10 and reached to number 1 in 8 days. It stayed at number 1 for 13 days, this is the longest a video has stayed at number one in 2008. However, it appeared at #17 on BET's
Notarized: Top 100 Videos of 2008 list. The video was released on February 19 on
iTunes. VFX for the video were created by Baked FX, previously Baked Goods. ==Track listing==