Originally shebeens were operated illegally by women who were called Shebeen Queens and were themselves a revival of the African tradition that assigned the role of
women in brewing. The Shebeen Queens would sell
homebrewed and
home-distilled alcohol and provided patrons with a place to meet and discuss political and social issues. Often, patrons and owners were arrested by the police, though the shebeens were frequently reopened because of their importance in unifying the community and providing a safe place for discussion. During the
apartheid era, shebeens became a crucial meeting place for activists, some attracting working-class activists and community members, while others attracted lawyers, doctors and musicians. Shebeens also provided music and dancing, allowing patrons to express themselves culturally, which helped give rise to and support the musical genre
kwaito. Currently, shebeens are legal in South Africa and have become an integral part of South African urban culture, serving diverse commercial beer, cider and whisky brands, as well as
umqombothi, a traditional
African beer made from
maize and
sorghum. Shebeens still form an important part of today's social scene. In contemporary South Africa, they serve a function similar to
juke joints for African Americans in the rural
Deep South of the US. They represent a sense of community, identity, and belonging. Today, most alcoholic beverages' target market is the affluent black African class (particularly male), whose persona is perceived to be educated, tied to the high end job market and a step up in the social ladder. As well as appealing to South Africa's youth, most shebeens are owned by black men. Shebeens are bouncing back as South Africans try to aspire to better economic conditions in order to preserve some of their cultural and economic affairs. ==United States==