Early years The origins of Sheraton Hotels date to 1933, when
Harvard classmates Ernest Henderson and
Robert Moore purchased the Continental Hotel in Cambridge, Massachusetts. In 1937, Henderson and Moore purchased the Standard Investing Corporation and the International Equities Corporation, combining them into the Standard Equities Corporation, the company through which they would run their hotels. Also in 1937, they purchased their second hotel, and the first as part of the new company, the Stonehaven Hotel in
Springfield, Massachusetts, a converted apartment building. Sheraton dates its founding to that year and considers that property its first hotel. The chain got its name from the
third hotel the pair acquired, in Boston, in 1939. It had a large lighted sign on the roof saying "Hotel Sheraton," which was too expensive to change. Instead, Henderson and Moore decided to call all of their hotels by that name. The original name was probably a reference to furniture designer
Thomas Sheraton. Henderson and Moore purchased Boston's famed
Copley Plaza Hotel in 1941, and continued expanding rapidly, buying existing properties along the East Coast from Maine to Florida.
Expansion In 1949, Sheraton expanded internationally, buying the Ford Hotels chain, with three properties in Toronto, Ottawa and Montreal. They quickly resold the Toronto and Ottawa properties to finance their continued Canadian expansion in 1950, paying $4.8 million to purchase Cardy Hotels, a chain of six properties in Ontario and Quebec. In April 1951, the Park Sheraton Hotel in New York City would host the
1951 NBA draft, which was the second ever draft under the
NBA name and fifth overall
NBA draft in existence by that time. In 1956, Sheraton paid $30 million to buy the
Eppley Hotel Company, which was then the largest privately held hotel business in the United States, with 22 properties across six Midwestern states. Sheraton retained ten of the largest hotels and immediately resold the other twelve. That same year, Sheraton acquired its first motels, purchasing two properties in the suburbs of Syracuse, New York. In 1958, Sheraton became the first hotel chain to centralize and computerize its reservations when it introduced
Reservatron, the hotel industry's first automatic electronic reservations system. In 1959, Sheraton acquired its first properties outside North America, purchasing four hotels owned by the
Matson Lines on
Waikiki Beach in
Honolulu,
Hawaii - the
Moana Hotel, the
Royal Hawaiian Hotel, the SurfRider Hotel, and the
Princess Kaiulani Hotel. That same year Sheraton opened its first newly built motel, marketed as a "Highway Hotel," the Sheraton Inn, located in Binghamton, New York. The early 1960s saw the arrival of the first Sheraton hotels outside the US and Canada, with the opening of the
Sheraton-Tel Aviv Hotel in
Israel in March 1961 and two Caribbean properties in 1962 - the Sheraton-Kingston Hotel in
Jamaica and the
Sheraton British Colonial in
Nassau, Bahamas. In 1962, Sheraton created a franchise division, primarily to operate Sheraton Motor Inns, large highway motels providing free parking. In 1963 Sheraton opened its first hotel in South America, the Macuto-Sheraton Hotel, outside
Caracas, Venezuela. In 1967 Sheraton unveiled
Reservatron II, a computer system for personalized reservations. Under ITT's ownership, Sheraton quickly moved away from ownership and operation of its properties to a new model of franchising and management, as the chain expanded greatly both in the US and abroad. In late 1969, Sheraton introduced the hotel industry's first The radio jingle for "Eight-Oh-Oh, Three-Two-Five, Three-Five Three-Five" "ran throughout the decade and into the eighties" but the jingle's lifespan went even beyond. In 1970, Sheraton introduced the Sheraton Towers concept, a line of luxury "hotel-within-a-hotel" facilities designed for business travelers and located within Sheraton's largest and most exclusive hotels. The first Sheraton Towers to open was in the chain's flagship Sheraton-Boston Hotel. In 1985, Sheraton became the first western chain to operate a hotel bearing the name of an international company which became the Great Wall Sheraton. By 1987,
The New York Times described it as "50 years old, the world's largest hotel chain, and consumer-driven." On October 24, 1989, Sheraton was officially rebranded as ITT Sheraton.
Development in the 1990s On January 13, 1992, ITT Sheraton designated 28 of its premier hotels and 33 of the Sheraton Towers as the ITT Sheraton Luxury Collection. The flagship of the division was
The St Regis in New York City. In 1994, ITT Sheraton purchased a controlling interest in the Italian CIGA chain, the Compagnia Italiana Grandi Alberghi, or Italian Grand Hotels Company. The chain had begun by operating hotels in Italy, but over-expanded across Europe just as a recession hit, and had been seized from its previous owner, the
Aga Khan, by its creditors. The majority of these hotels were placed in the ITT Sheraton Luxury Collection, though a few were placed in the Sheraton division. In April 1995, ITT Sheraton introduced a new, mid-range hotel brand,
Four Points by Sheraton, to replace the designation of certain hotels as Sheraton Inns.
Purchase by Starwood In 1998,
Starwood acquired ITT Sheraton for $13.3 billion, topping an offer by rival
Hilton. Under Starwood's leadership, Sheraton began renovating many hotels and expanding the brand's footprint. Starwood also began marketing The Luxury Collection as a completely separate brand, even though it contained a large number of hotels still named Sheraton. Most of those properties have since been renamed. Only three such hotels remain today -
Sheraton Addis in (
Addis Ababa,
Ethiopia), Sheraton Grande Sukhumvit in (
Bangkok,
Thailand), and Sheraton Kuwait in (
Kuwait City,
Kuwait). Also in 1998, Sheraton joined with the Arabella Hospitality Group in Germany to create ArabellaSheraton, a joint venture under which 14 Arabella Hotels in Germany, Switzerland and Spain were rebranded as ArabellaSheraton Hotels. In 1999, Sheraton bought the outstanding shares in CIGA, giving it complete ownership. In 2015, Starwood introduced the "Sheraton Grand" brand, higher-end Sheraton properties located in urban or resort destinations.
Takeover by Marriott In 2016,
Marriott International purchased Starwood Hotels, and the newly merged company again became the world's largest hotel and resort company. In 2023, Marriott announced a new spinoff brand of Four Points by Sheraton, called Four Points Express by Sheraton, targeting the mid-range market in Europe, the Middle East and Africa. Its first property opened in
Nilüfer, Bursa, Turkey that fall. In 2024, the brand was renamed Four Points Flex by Sheraton. ==Accommodations==