The
Daejeon store opened in 2021 is rather unique as it is a combination of department store, to a limited extent a shopping center, together with an art and science-oriented cultural facilities, a hotel and office space. The , complex, costing 600 billion
won ( USD), consists of
Podium department store area, and
EXPO Tower. are dedicated to department store sales area.
Podium Podium includes: • Food Hall in the basement • Main floor () housing luxury accessory brands including Fendi, Bottega Veneta, and Saint Laurent as well as jewelry and over 40 beauty brands like Gucci Beauty and
Clé de Peau Beauté. According to Jeffrey Hutchison & Associates, the designers, the vision was to create a "Grand Hall inspired by an early modern Italian villa in the spirit of such great Italian architects like
Luigi Moretti and
Carlo Scarpa" by reinterpreting classic design elements such as vaulted ceilings using bone-white plaster and custom decorative light pendants highlighting the circulation paths. The flooring "reimagines" an Italianate mosaic floor but with a contemporary pattern using contra black and Veneto white marble slabs. • Second Floor (), selling men's and women's
luxury brand fashions, also designed by Hutchison, with the theme "A Contemporary Sculpture Park", inspired by the sculptural works of
Barbara Hepworth,
Henry Moore, and the cubist works of
Georges Braque. The women's area features Nairobi black marble on the floor, bone-white hand plaster sculptural elements on the walls, ceilings, and exaggerated columns to provide an "intimate yet inviting" environment. The men's area was designed to feel "sculptural", "masculine" and contemporary with blonde oak wood walls, a dimensional ceiling, and sequoia brown marble tiles on the floor, accenting asymmetrical patterns of the space. • Third floor, fashions; Fourth floor: sports, golf, and outdoor; underwear; children's; • Fifth floor, Verona Street food hall themed as a street in
Verona, Italy • 171-room
hotel on 11 floors •
The Art Space 193, a 193-metre-high observatory featuring artist
Ólafur Elíasson's colourful installation
The Living Observatory •
Shinsegae Nexperium, a science museum focusing on robots, biotechnology, and space, created in collaboration with
KAIST research university •
Daejeon Expo Aquarium, a media art combined aquarium, featuring a 4,200-metric-ton tank filled with approx. 20,000 fish of 250 different species. It combines multimedia art based on the theme of
Poseidon, the god of the sea in Greek mythology.
Other facilities The complex also includes (it is unclear in which section): • a
Lego Shop • a
Dolby Cinema Megabox 7-screen, 943-seat multicinema • the
Shinsegae Academy with educational content via an online lecture platform and mobile system • the
Shinsegae Gallery, an art exhibition space that attracts numerous customers • on the 6th floor, a panoramic glass window cabinet gallery & art terrace overlooks Gapcheon • the
Hella fun City Daejeon municipal public relations Center ==Daejeon store (gallery)==