Shishang xiansheng is a Chinese monthly men's magazine. It is the first men's magazine in the country. In addition, it was the sole magazine targeted Chinese men until 2000 when Da Dushi, another men's magazine, was launched.
History and profile
The magazine was started in 1993 as a supplement to Shishang yieng, a women's magazine. Its target audience is affluent Chinese men in their 30s and 40s. In 2005 Wang Feng was appointed the editor-in-chief of the magazine. In 2008 a movie, Esquire Runway, was produced by the publishing company to celebrate the fifteenth anniversary of the magazine.{{cite magazine ==References==