Founding, online expansion, and NBC investment (1990–2001) ValueVision Media (VVM) was founded in June 1990. In fiscal year 1997, the company launched its first e-commerce website, vvtv.com. The site utilized webcasting technology to stream the network's live 24-hour programming, allowing users to watch the broadcast online while purchasing merchandise or participating in digital auctions. In 2000,
NBC purchased a significant equity stake in the company. Following this transaction, the television network was renamed
ShopNBC in November 2000. The rebranding included a new logo that featured the NBC peacock, though the parent company retained the name ValueVision Media. The website was subsequently rebranded as ShopNBC.com in fiscal year 2001. By 2002, the company reported that e-commerce sales had grown to account for 17% of its total consolidated net sales. The partnership ultimately concluded in June 2013, when ValueVision repurchased NBCUniversal's 37% stake in the company, aiming to reduce licensing fees and establish an independent brand identity. With the licensing rights to the NBC name expiring, the network was rebranded as
ShopHQ in 2014. Later that year, the hedge fund Clinton Group won a proxy battle to install new management, who shifted the network's strategy to feature more celebrity-driven content, such as ''Mark Cuban's American Dream''.
Evine On February 13, 2015, the ShopHQ network was rebranded as
EVINE Live, following ValueVision Media's acquisition of e-commerce company Dollars Per Minute, the owner of the EVINE trademark, in order to distance itself from the reputation it held under its previous brandings, ValueVision, ShopNBC, and ShopHQ. The network hired former QVC host Kathy Levine and featured merchandise branded under different reality television stars, including
Lisa Vanderpump and
Luann de Lesseps. It also premiered concepts from other well-known celebrities, including
Paula Deen,
Vanessa Williams,
Nancy O'Dell,
Holly Robinson Peete,
Karen Fairchild,
Terry Dubrow,
Heather Dubrow,
Todd English,
Donny Osmond, and
Bob Vila. It also sold products on its e-commerce website, Evine.com. EVINE Live launched a high definition feed of the channel in
1080i (including the acquisition of HD tier channel slots under new carriage agreements) the same year, but until September 2017, remained in
standard definition, merely rebroadcasting the SD feed. The network converted to an upscaled standard definition
widescreen presentation in the fall of 2016, and quietly upgraded to HD a year after. In July 2016, EVINE removed "Live" from their on-air name.
Return to ShopHQ On July 17, 2019, Evine Live Inc. began doing business under the new corporate banner of iMedia Brands Inc, with their shares traded under a new ticker of IMBI;
Invicta Watch Group (which has a number of hours on the network as its largest vendor) invested an additional $6 million into the company. The network rebranded as ShopHQ on August 21, as market research suggested the "E" name was being confused for an
entertainment news brand such as
E! or
Entertainment Tonight. IMBI announced plans to launch a Spanish-speaking shopping channel called
LaVenta Shopping Network, along with the male-focused
Bulldog Shopping Network, itself a rebranding of EVINE TOO, a
timeshift channel with only minimum cable distribution. Though the channel slot for Bulldog Shopping Network was activated in the spring of 2020, its focus quickly changed due to the
COVID-19 pandemic.
ShopHQ Health, which sold health and wellness products including
surgical masks, launched within weeks of the pandemic, and became its new official branding on September 1. Bulldog relaunched in June 2021, but was discontinued on most providers at the end of December, after the network's satellite lease with Olympus expired. It was replaced with
Kenneth Copeland's Victory Channel. Some of ShopHQ Health's cable carriage was discontinued at the end of May 2022, and was replaced by QVC3; both properties continue streaming online and feature some over-the-air carriage.
Sale to Innovation Ventures, LLC, and bankruptcy After filing for
Chapter 11 bankruptcy on June 28, 2023, the channel's parent company, iMedia Brands, said on July 10 that it could sell its assets to
RNN Media Group for $50 million, in a deal scheduled to close in August. This deal was eventually unsuccessful and in 2023, the company was instead sold to IV Media's
Manoj Bhargava, founder and CEO of
5-hour Energy, and owner of
NewsNet. In the months after, both ShopHQ Health and Bulldog's programming were merged into the ShopHQ schedule, and the network's new management began to pursue an alternative model of increasing their live shopping presence through online platforms such as
Instagram and
TikTok. This was part of a broader shift from traditional television models that was also reflected in Bhargava's closure of NewsNet in August 2024. ShopHQ's cable and satellite carriage has begun to be discontinued with the change, as
Optimum removed the channel on their systems on February 1, 2025, with
Spectrum, their largest presence, following on April 1 as ShopHQ refused to provide further programming. On April 17, 2025, the network's operations abruptly shut down mid-day on all platforms, including YouTube, with news of further layoffs from the network confirmed in the next few days after. The transaction transferred the brand to The Arena Group, in which Manoj Bhargava—who had previously backed IV Media—holds a majority stake. Under this new ownership, ShopHQ discontinued the owned-inventory model of its television predecessor in favor of a drop shipping model to reduce overhead. The platform now focuses on "creator-led social selling," distributing video content across social media channels like TikTok and YouTube. Jessica Gregory, formerly Vice President of Marketing for the network, was appointed General Manager of the relaunched platform. ==Former logos==