Shrimps is a fashion label founded by London-based designer, Hannah Weiland, launched in 2013. Originally launched with one faux fur coat and then centred around faux fur outerwear and accessories, Shrimps is now a full RTW label offering a variety of pieces as well as the faux fur outerwear that made its name. Shrimps became famous for its signature faux fur coats, garnering support from animal rights activists such as PETA, and drawing new attention to faux fur as a fabric in fashion.