2011–2016: ''Nothing's Real'' During night shifts at her workplace (a video editing facility), she watched YouTube tutorial videos on how to use music production software. Her single "
Touch", co-produced with
Joel Pott of
Athlete, drew positive notice from internet blogs during early 2014; its music video was co-directed and edited by Shura herself. Two other singles, "Just Once" and "Indecision", followed the same year, and Shura produced a remix of
Jessie Ware's single "
Say You Love Me". Shura was longlisted in the
BBC Sound of 2015 poll. Shura is also signed to
Universal Music Publishing Group in the United Kingdom. She released the single "2Shy" in March 2015, followed by "White Light" and a performance film titled
Three Years in June 2015. An EP titled
White Light was released in the United States in July. The same year, Shura performed at music festivals including
Bestival,
Festival N°6, and
Latitude.
Mumford & Sons have covered her song "2Shy". Shura's "Touch" was released on 18 February 2016 alongside a version featuring
Talib Kweli. The Original Mix was released on
Record Store Day 2016 as a limited 12" single featuring remixes from Canvas and Delorean. Her debut album ''
Nothing's Real'' was released on 8 July 2016 via
Polydor Records.
2017–present: forevher In 2018, she was reported working in the studio on new music with frequent collaborator
Joel Pott, as well as
Tourist and
Totally Enormous Extinct Dinosaurs. In 2019, she made a comeback after three years of silence, when she collaborated with British musician Tourist on the song "Love Theme", which was released on Valentine's Day through his second album
Everyday. Tourist explained that the song was a concept originally written by Shura and had a piano demo that was sent to him by her with the lyrics "I don't want to be the centre of attention, but I want your love". The following month, Shura announced her comeback single, entitled "BKLYNLDN", alternatively titled "Brooklyn London". It was premiered by
Phil Taggart on
BBC Radio 1 on 10 March 2019 where it was revealed as the "Chillest Record". Shura's album
Forevher was released on 16 August 2019 via
Secretly Canadian. Shura announced the album on 12 June 2019 with the release of single "Religion (U Can Lay Your Hands on Me)". The song was the 60th-best-performing single of 2019 on the
Tokio Hot 100. In a November 2019 interview with
The Guardian, former
Spice Girls member
Melanie C revealed that she has been working on her eighth studio album with Shura. On 16 March 2020, Shura released the single "elevator girl" featuring the Philadelphia rapper
Ivy Sole. She released an alternate version titled "elevator girl (Space Tape Edit)" on 22 May 2020. On 19 July 2023, Shura was featured on the single "Call Me A Lioness", released in celebration of the
2023 FIFA Women's World Cup. The single also featured
Olivia Dean,
Melanie C,
Marika Hackman among others. Shura released her third studio album,
I Got Too Sad for My Friends, via
Play It Again Sam, on 30 May 2025. ==Personal life==