The film premiered at the 1987 Cannes Film Festival to acclaim, with Barbara Hershey winning the award for Best Actress. The film was given a one-week screening in Los Angeles on December 4, 1987 in order to qualify for that year's
Oscars awards, Cannon head
Menahem Golan had been personally negotiating with
Cineplex Odeon head
Garth Drabinsky to distribute
Shy People due to his successful track record with
art films. However, Cannon Releasing, the distribution arm of Cannon, was unaware of Golan's talks with Drabinsky and went ahead with a deal that booked the film into 300 theaters. When Drabinsky got word of the deal, he pulled out of distribution talks and the film did not get a proper theatrical release with Cineplex Odeon.
Shy People opened on 246 screens in North America on March 11, 1988. Konchalovsky criticized Cannon over the situation, saying, "None of my [Cannon] films has been released properly. Cannon can't get the right theaters. They have made a lot of strategic mistakes."
Shy People was the last film Konchalovsky would direct for the company. ==Reception==