On October 19, 1996, it was revealed that
Siempre Selena would be commercially available on October 29. Local music shops reported that interest in the album reached far back as a few weeks before the album was released. Local Tejano
disc jockeys further hyped the craze predicting that the album would be "wildly popular" because of Selena's fans. Presale copies and interest in the album gave music retailers high hopes for the recording, believing it would be a sellout. Roughly 500 people had pre-screened the album at
Hastings Books in Midland, Texas, the night before it went on sale. Music retailers were flabbergasted that sales for the album had flattened, though reported that sales were "modest". According to
South Texas music retailers, sales for the album were considerably lower in comparison to
Dreaming of You. All That Music in El Paso reportedly was "busy [in] filling the demand for [the album]", while other stores in the same area reported that "sales were slow". The album wasn't selling much but "a handful of copies" at a
Blockbuster Music store in San Antonio. Local businesses predicted that sales would eventually pick up towards Christmas. Marketing director of EMI Latin, Manolo Gonzalez expressed how the company intentionally went "low-key" in marketing
Siempre Selena in comparison to
Dreaming of You. Gonzalez said how he wanted to be "very conservative with this album" and that EMI Latin had shipped 400,000 units throughout the United States. Riemenschneider called EMI Latin and the singer's family an "
oxymoron" for their marketing scheme, or rather lack thereof of
Siempre Selena. Riemenschneider believed their reasoning behind the insignificant promotion to be an avoidance of "Selena overkill" with the soundtrack and biopic that were due in a few months. He found their move in having little promotion to be a "mistake", calling
Siempre Selena the one "Selena's caretakers should have promoted [following her death]". The album became a
sleeper hit, debuting atop the US
Billboard Top Latin Albums and
Regional Mexican Albums chart with 10,500 units sold in the week ending November 23, 1996. On the
Billboard 200,
Siempre Selena debuted and peaked at number 82. The album also helped increased sales to Selena's other works, including
Dreaming of You and
Amor Prohibido (1994). After two weeks at number one,
Siempre Selena was displaced by
Julio Iglesias'
Tango album in the week ending December 7.
Siempre Selena finished 1996 as the 44th best-selling Latin album of the year, her
Dreaming of You album remained that year's best-selling record. After 14 consecutive weeks at number one on the Regional Mexican Albums chart,
Siempre Selena was dethroned by
Grupo Limite's
Partiendome el Alma. On its 19th week, the album regain the number one position on the Regional Mexican Albums chart on the week ending March 29, 1997, following the release of the
Selena soundtrack. During the second anniversary of the singer's death on March 31, sales of
Siempre Selena jumped 48% remaining atop the Regional Mexican Albums chart and climbing the Top Latin Albums chart at number three, a position higher from the previous week. The album remained at number one for three additional weeks before it fell from the top spot on the week ending May 10. It was subsequently nominated for Female Album of the Year at the 1997
Billboard Latin Music Awards. In its quarterly recap of the top selling Latin albums of 1997,
Siempre Selena ranked third behind Enrique and Julio Iglesias' albums, respectively. The recording finished 1997 as the fourth best-selling Latin album in the United States, while it finished second on the Regional Mexican Albums year-end list. In December 2002, the RIAA certified
Siempre Selena double platinum for shipments of 200,000 units; her 10th certified album. They re-certified the recording triple platinum (180,000
album-equivalent units sold) in November 2017. ==Track listing==