World land speed record attempts moved from Daytona to the more consistent surface at the
Bonneville Salt Flats with
Campbell's
Blue Bird in 1935. Not wishing to lose the valuable visitor trade,
Daytona Beach officials asked local racer Haugdahl to organize and promote an automobile race along the course. Haugdahl is credited for designing the track. The city posted at $5,000 purse. The ticket-takers arrived at the event to find thousands of fans already at the track. The sandy turns became virtually impassable, and the event was stopped after 75 of 78 laps. The city has not promoted an event since. Haugdahl talked with another local driver named
Bill France Sr., and they talked the Daytona Beach Elks Club to host another event in 1937. The event was more successful, but still lost money. Haugdahl didn't promote any more events. France used the experience to found
NASCAR. ==Award==