The term Silicon Alley was derived from the long-established Silicon Valley in California. It was originally centered in the
Flatiron District, in the vicinity of the
Flatiron Building at
Fifth Avenue near
Broadway and
23rd Street, straddling
Midtown and
Lower Manhattan. Silicon Alley initially also used to extend to
Dumbo, a neighborhood in
Brooklyn.
Columbia University and
NYU's leaderships were especially important in the alley's early development. The term Silicon Alley may have originated in 1995 by a New York staffing recruiter, Jason Denmark, who was supporting clients in the newly dubbed technical hub in downtown Manhattan; in an effort to attract candidates who, at that time, were focusing on positions in Silicon Valley, he posted in public
usenet postings of Object Technology Developers, job ads with the Silicon Alley label. "Subject: NYC - silicon ALLEY" shows up in an internet post by Jason Denmark on February 16, 1995; another Jason Denmark post on June 16, 1995, is "Subject: SILICON 'ALLEY' POSITIONS." The first publication to cover Silicon Alley was @NY, an online newsletter founded in the summer of 1995 by
Tom Watson and
Jason Chervokas. The first magazine to focus on
venture capital opportunities in Silicon Alley, AlleyCat News co-founded by Anna Copeland Wheatley and Janet Stites, was launched in the fall of 1996. Courtney Pulitzer branched off from her @The Scene column with @NY and created Courtney Pulitzer's Cyber Scene and her popular networking events Cocktails with Courtney.
First Tuesday, co-founded by
Vincent Grimaldi de Puget and
John Grossbart, became the largest gathering of Silicon Alley, welcoming 500 to 1000 venture capitalists and entrepreneurs every month. It was an initiative of law firm
Sonnenschein and the
Kellogg School of Management, as well as other corporate founders, including
Accenture (then Andersen Consulting), AlleyCat News and
Merrill Lynch.
Silicon Alley Reporter started publishing in October 1996. It was founded by
Jason Calacanis and was in business from 1996 to 2001. @NY, print magazines, and the attending media coverage by the larger New York press helped to popularize both the name, and the idea of New York City as a
dot-com center. In 1997, over 200 members and leaders of Silicon Alley joined NYC entrepreneurs, Andrew Rasiej and Cecilia Pagkalinawan to help wire
Washington Irving High School to the Internet. This response and the Department of Education's growing need for technology integration marked the birth of
Making Opportunities for Upgrading Schools and Education (MOUSE), an organization that today serves tens of thousands of underserved youth in schools in five states and over 20 countries. == Dot-com bust ==