Each episode of ''Simon Townsend's Wonder World!'' featured an introduction by Townsend as the studio host, accompanied by his pet and companion
bloodhound Woodrow (Woodrow died in 1986 and was replaced at first with a
sulphur-crested cockatoo and then with a
Labrador retriever puppy. A competition was run amongst the viewers to name the new puppy and as Townsend had recently won a
Logie award, the puppy was named Logie). Townsend would then present four individual magazine-style stories, each presented by a different reporter. The stories covered many subjects—sometimes serious, sometimes funny, always entertaining. The production team included an executive producer (for most of the show's run, this was
Harvey Shore), plus as associate producer, a production assistant, two researchers, two cinematographers, two sound recordists, four reporters and four editors. This team produced the equivalent of one average feature film every week—about eighty minutes of screen time—shot on
16mm reversal film. Stories were not scripted; each one relying upon the researcher's report, the producer's briefing, and the ingenuity of the reporter and the two-person crew. Every show also contained a viewer segment, and a music segment—often produced by the program itself. For instance, ''Simon Townsend's Wonder World!'' made the first-ever music video to feature Australian band
INXS. During the course of the series, Townsend and his reporters travelled all over Australia and to many and varied locations in
America, the
UK,
Europe,
India,
Asia,
New Zealand,
Fiji,
the Philippines, and other places in the
Pacific region. But Simon Townsend always insisted that Wonder World stories should generally be timeless and placeless, so—although produced in Sydney—they would always appeal to "Tom in Perth". Simon Townsend would end every show with the same signature farewell—"And remember, the world really is wonderful!" ==History==