The principle of simple random sampling is that every set with the same number of items has the same probability of being chosen. For example, suppose
N college students want to get a ticket for a basketball game, but there are only
X <
N tickets for them, so they decide to have a fair way to see who gets to go. Then, everybody is given a number in the range from 0 to
N-1, and random numbers are generated, either electronically or from a table of random numbers. Numbers outside the range from 0 to
N-1 are ignored, as are any numbers previously selected. The first
X numbers would identify the lucky ticket winners. In small populations and often in large ones, such sampling is typically done "
without replacement", i.e., one deliberately avoids choosing any member of the population more than once. Although simple random sampling can be conducted with replacement instead, this is less common and would normally be described more fully as simple random sampling
with replacement. Sampling done without replacement is no longer independent, but still satisfies
exchangeability, hence most results of mathematical statistics still hold. Further, for a small sample from a large population, sampling without replacement is approximately the same as sampling with replacement, since the probability of choosing the same individual twice is low. Survey methodology textbooks generally consider simple random sampling without replacement as the benchmark to compute the relative efficiency of other sampling approaches. An unbiased random selection of individuals is important so that if many samples were drawn, the average sample would accurately represent the population. However, this does not guarantee that a particular sample is a perfect representation of the population. Simple random sampling merely allows one to draw externally valid conclusions about the entire population based on the sample. The concept can be extended when the population is a geographic area. In this case,
area sampling frames are relevant. Conceptually, simple random sampling is the simplest of the probability sampling techniques. It requires a complete
sampling frame, which may not be available or feasible to construct for large populations. Even if a complete frame is available, more efficient approaches may be possible if other useful information is available about the units in the population. Advantages are that it is free of classification error, and it requires minimum previous knowledge of the population other than the frame. Its simplicity also makes it relatively easy to interpret data collected in this manner. For these reasons, simple random sampling best suits situations where not much information is available about the population and data collection can be efficiently conducted on randomly distributed items, or where the cost of sampling is small enough to make efficiency less important than simplicity. If these conditions do not hold,
stratified sampling or
cluster sampling may be a better choice. == Relationship between simple random sample and other methods ==