The company was founded in 2001 by
Minute Maid, launching three varieties of "Simply Orange" in the
Northeastern United States: "
Original", "
Original with Calcium" and "
Grove Made". By 2003, the company expanded to the
Southeastern United States and achieved national distribution, adding a fourth variety "
Country Stand with Calcium" in 2004. In 2006, the "Simply" line expanded with the launch of "Simply Lemonade" and "Simply Limeade". The Simply Orange Juice Company announced the addition of "Simply Grapefruit" in August 2007 and began shipping to retailers in mid-September. "Simply Orange with Mango" and "Simply Orange with Pineapple" were added in mid-August 2008. In February 2009, "Simply Lemonade with Raspberry" became available. In January 2012, "Simply Cranberry Cocktail" and "Simply Lemonade with Mango" were released. The company introduced "Simply Peach" and "Simply Lemonade with Strawberry" in 2017. In 2018, the size of the
59oz bottles was reduced to 52oz to reduce production costs. The company also launched the "Simply Light" brand with fewer calories and less sugar in the same year. In 2025, the company launched the "Simply Pop" brand, a line of shelf-stable, fruit-flavored
prebiotic sodas. == Controversy ==